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Pay to Get Your Company in The News? Media Outlets Increasingly Demand Fees for Coverage
For decades, there has been a clear separation between the roles of public relations professionals and advertising executives in the media world. PR firms have
When to Cut the Cord: Knowing When to Fire a PR Client
In the world of public relations, the client-provider relationship is sacrosanct. Clients are the lifeblood of any business, and maintaining strong, productive partnerships is essential
The Inbox Inundation: Why PR Pitches Are Failing to Hit the Mark
For public relations professionals, the quest to capture media attention is a never-ending battle. With journalists inundated by a deluge of pitches from PR reps
10 Press Release Distribution Services for Brand Awareness
Businesses often have noteworthy news and developments to share, from product launches and major company milestones to executive hires, event announcements, and thought leadership content.
The Vital Link Between PR and SEO: What Every PR Agency Needs to Know
Tthe lines between traditional marketing disciplines are becoming have become increasingly blurred. Search engines like Google have fundamentally changed how companies reach and engage with
The Demise of HARO Leaves a Void for PR Professionals
For years, HARO (Help a Reporter Out) was the go-to resource for public relations professionals seeking to connect their clients with journalists working on upcoming
12 Unbreakable Rules for Press Release Distribution Success
Press releases have been a staple of public relations for decades. But press releases can be so much more than just a tool for garnering
Press Release Syndication – Enhanced Your Online Visibility
Looking for hellp with press release syndication services? News By Wire is rapidly growing into one of the worlds leading press release services with a
Healthcare & Medical Press Release Distribution: How To Amplify Your Brand
Press releases have become an essential tool for businesses and organizations to distribute important information to the media and public. This remains especially true in
Is There a Cost-Effective Way to Distribute a Press Release?
Looking for a cost effetive press release distribution service? News By Wire is rapidly growing into one of the worlds leading press release services with
How to Get your Press Release Noticed | A Strategic Approach
Getting your small business noticed can feel like an uphill battle. With limited resources and marketing budgets, how can you capture the media’s attention and
Press Release Distribution Services: Reaching Your Audience for FREE
Looking for a press release distribution service? News By Wire is rapidly growing into one of the worlds leading press release services with a growing
Life in the Fast Lane: What’s it Like Working at a Top PR Agency?
Working in a public relations agency can be an exciting, rewarding, and challenging career path. PR agencies offer a dynamic work environment for those interested
The Costs and Benefits of Hiring a PR Firm for a Startup
As startups grow and prepare to launch their products and services nationwide, a key question arises: should they hire an external PR firm to handle
Getting Press for Your Startup: A Guide for Founders
You’ve spent months or even years quietly building your startup, and now you’re ready to launch and get some buzz. But where do you start
How to Get Media Attention for Your Book
Getting media attention for your self-published book can seem like an impossible task. Unlike authors with big publishing houses behind them, indie authors typically don’t
Finding Your Footing: Advice for Recent PR Grads Entering the Job Market
Graduating with a degree in public relations is an exciting milestone, but for many recent grads, the job search brings feelings of frustration. After years
The Pressing Question: What’s the Best News Wire Service for Distributing Your Press Release?
Press release distribution services remain an integral part of any public relations strategy. But simply writing and formatting a release is only half the battle
The Art and Science of Link Building in 2024
Link building remains one of the most important and challenging aspects of search engine optimization (SEO). The links pointing to your website from external sources
Knowing When to Say No: The Art of Advising Against PR
Public relations can be a powerful tool for businesses looking to raise their profile and connect with new audiences. However, not every company is ready
How Company News Becomes Business News
In today’s 24/7 news cycle, business journalists are constantly on the lookout for their next big scoop. While investigative reporting and developing sources are still
The Lost Art of Guest Blogging: How to Land Coveted Opportunities in a Saturated Landscape
In the early days of blogging, guest posting was a tried and true way for writers to expand their reach, build relationships, and grow their
The Evolving Art of Link Building for SaaS in 2024
Link building remains one of the most important ranking factors for SEO in 2024, but the techniques have evolved considerably from the early days of
Will AI Gut the PR Industry? Insiders Weigh In
The public relations industry is facing an existential threat from artificial intelligence. As AI capabilities rapidly advance, many routine PR tasks like writing press releases,
Free Press Release Distribution Services: Amplify Your Reach
Looking for our FREE press release distribution service? News By Wire is rapidly growing into one of the worlds leading press release services with a
Crafting Viral News Stories: How to Create Shareable Content
Online content has the potential to spread like wildfire through social networks. A story that truly captivates your audience can amplify your reach exponentially when
How to Measure PR Campaign Success: A Guide
Measuring the success and impact of public relations (PR) campaigns is a crucial yet often overlooked aspect of the PR process. While generating media coverage
How to Write a Press Release that Grabs Attention: The Art of Writing Captivating Press Releases:
In an oversaturated media landscape, writing a compelling press release is an art form. With countless organizations vying for media coverage, your press release needs
Crafting the Perfect Press Release to Launch Your New Product (with Examples)
Introducing a new product to the marketplace takes strategic planning and marketing. A well-written press release is a critical tool for announcing your product launch
How to Choose the Best Press Release Distribution Service for Your Business
Getting your company’s news and announcements in front of the right audiences is critical for public relations success. An effective press release distribution service can
The Art of Link Building: Insights from Industry Experts
Getting quality backlinks remains one of the most effective yet challenging aspects of search engine optimization (SEO). For many businesses, especially in competitive industries, building
Meltwater vs Cision: Comparing Media Monitoring and PR Software
For public relations and communications professionals, using robust media monitoring and PR software is essential for managing media relationships, monitoring brand mentions, and measuring the
Press Release Headline Examples: Craft Captivating Headlines That Force People to Read Your Releases
Crafting Attention-Grabbing Press Release Headlines That Get Noticed Coming up with a compelling headline for your press release is crucial for gaining media coverage and
Press Release Example and Template: The Complete Guide to Crafting an Effective Press Release
Press releases remain one of the most valuable tactics for securing media coverage, amplifying messaging, and increasing brand visibility. But simply drafting a press release
Press Release Publishing: How to Get Your Story Noticed
Press releases remain one of the most effective tactics for scoring media coverage, increasing visibility, and amplifying your messaging. But simply writing a compelling release
How AI is Revolutionizing the Public Relations Industry
The emergence of artificial intelligence (AI) technologies like ChatGPT is transforming the public relations (PR) industry. PR agencies are leveraging AI-generated prompts to enhance productivity,
12 Powerful Strategies to Get Free Publicity for Your Small Business
Gaining free publicity can be game-changing for small businesses looking to boost visibility and acquire new customers without straining budgets. In this comprehensive guide, we
How to Get Free PR: A Comprehensive Guide to Obtaining Free Public Relations
Public relations (PR) is invaluable for shaping brand perception, driving awareness, and attracting the media spotlight. While PR agencies offer expert services, businesses can also
A Step-by-Step Guide to Issuing Impactful Press Releases in the USA
Press releases remain one of the most effective tactics for generating media visibility and engaging your target audience. This guide covers proven strategies for crafting
Alternatives to EIN Presswire for Press Release Distribution
EIN Presswire is a popular press release distribution service used by many companies and organizations to disseminate news and information to the media. However, there
Get Hired in PR: How to Answer the Top 10 PR Interview Questions
Are you preparing for your next Public Relations job interview? You might be wondering what questions the interviewer might ask and how to answer them
A Guide to Choosing the Best Outreach PR Tool for Your Agency
Connecting with journalists and securing coveted media placements is critical yet challenging. Outreach PR tools streamline the process through media databases, tailored pitches, and simplified
Meltwater vs. Cision vs. Muck Rack: Choosing the Best Media Monitoring Platform
Monitoring your brand’s media presence across the web is critical if you want to measure your marketing or PR success. Media monitoring platforms allow you
Press Release Distribution Services in the UK: A Comprehensive Guide
Press release distribution services play a crucial role in helping businesses and organizations reach a wider audience, generate media coverage, and enhance their online presence.
How Do You Share Photos With A Press Release?
All PR executives know that press releases are an effective way to communicate important news and events to journalists and the media. However, simply sending
What is the Best Day to Send Out a Press Release?
Sending out a press release is a crucial step in getting your message heard by the media and your target audience. It’s an effective way
How Start-Ups Can Generate Free PR: Lessons from Dropbox, Airbnb, and Others
As a startup, getting your brand and product in front of the right audience can be a major challenge. The problem is, most startups don’t
The Future is Now: Adapting to New Media in Public Relations
The Public Relations (PR) industry has evolved significantly over the past few decades, and with the advent of new media, the industry has undergone another
Unleashing Your PR Potential: How to Build a Successful PR Career
Public Relations (PR) is an exciting and fast-paced career that involves promoting individuals, companies, or organizations in the media and public eye. A successful career
Boost Your Returns with These Investor Relations PR Tactics
In today’s competitive business environment, investor relations (IR) play a vital role in the success of private equity (PE) firms. The IR function is responsible