Graduating with a degree in public relations is an exciting milestone, but for many recent grads, the job search brings feelings of frustration. After years of hard work in school, nailing interviews but not landing jobs can leave PR hopefuls wondering if they chose the right path.
The reality is the PR field is highly competitive, especially for entry-level roles. Agencies and companies want candidates with experience, but how can grads gain experience if no one gives them their first chance? It’s easy to feel discouraged, but the situation is not hopeless. With the right strategies and mindset, new PR grads can get their foot in the door.
Leveraging Internships
Internships provide critical experience for PR hopefuls. Even if an intern’s company doesn’t extend a full-time offer, the skills and knowledge gained are invaluable. When interviewing, emphasize achievements and lessons learned from internships. Did you secure media placements? Assist with event planning? Shadow client meetings? Use specific examples to showcase your capabilities.
Many recent grads worry about resume gaps after graduation. However, employers understand new grads won’t have years of experience. Working any job demonstrates strong work ethic. Continue seeking PR roles while employed elsewhere. Consider freelancing or volunteering communications work for nonprofits in your free time to stay sharp. The gap won’t be scrutinized as much as you may fear.
Building a Portfolio
A portfolio highlighting writing samples, press releases, pitches and other projects is a must, even for entry-level applicants. Submit work from internships and class projects. Create a website to showcase achievements. Employers want to see what you can do. A portfolio proves your skills in action.
Expanding Your Search
Don’t limit yourself to “PR Assistant” roles. Look for related opportunities like Communications Assistant, Marketing Assistant, Public Affairs Assistant, etc. Many companies start PR professionals in these complementary departments to cross-train. Getting in the door this way can lead to transferring to PR down the road.
Work with recruiting firms and creative staffing agencies that place PR professionals. Many don’t publicly post openings and rely on agencies to source candidates. Recruiters can advocate for you and match you with the right fit.
Perfecting Your Interview Skills
The interview is your chance to shine. Come prepared to discuss your experience, passion and work ethic. Employers seek candidates who are organized, proactive, manage time effectively and work well on teams. Use real examples that highlight these qualities. Quantify your achievements when possible.
Research the company’s clients and campaigns. Ask thoughtful questions that show your interest in their work. Send thank you notes after interviews. Follow up if you don’t hear back within a week. Show you’re eager to join the team.
Staying Motivated
Rejection hurts. It’s easy to get discouraged. But staying positive and determined is key. Look for networking events and informational interviews. Connect with PR pros to learn more about their career journeys. Join professional associations like PRSA to build your industry network.
Stay inspired by reading industry news and following top agencies and professionals on social media. Immerse yourself in the PR world. Find free webinars and online courses to continue developing your skills. The right opportunity will come with perseverance.
The PR job search requires dedication and patience, especially for recent grads. But the rewards of starting a career in public relations make the effort worthwhile. Don’t get deterred by early setbacks. Leverage all resources available and keep putting your best foot forward. Before long, you’ll land that first job and be off and running on an exciting and fulfilling PR career path.
