SUSHI | BAR HERMOSA BEACH IS HERE TO STAY
“A Pop-Up That Became One of LA’s Toughest Reservations — and Now Finds a Permanent
Home in Hermosa Beach”
Thirteen months ago, Sushi | Bar arrived in Hermosa Beach with a simple
and intentionally modest premise: a two-and-a-half-month pop-up, a handful of seatings, and the same 17-
course omakase format that had already captured the imagination of diners in Miami, Austin, Nashville, and
beyond. What the community gave back was something no timeline could have planned for.
Today, Sushi | Bar Hospitality is proud to announce that Sushi | Bar Hermosa Beach will become a permanent
location — a full-time home in Southern California, rooted in the beach community that embraced it from the
very first seating. What was designed to last ten weeks has become, by the measure of its guests and the broader
culinary press, one of the hardest reservations to secure in the city of Los Angeles.
“We arrived in Hermosa for just a few weeks. Hermosa asked us to stay. That’s not something you say
no to.” — Ryan Stock, Founder, Sushi | Bar Hospitality
A Pop-Up That Outgrew Its Own Timeline
The original intention was never permanence. Sushi | Bar Hermosa Beach was conceived as a temporary
residency, a way to introduce the brand’s intimate omakase format to the South Bay and test the appetite of a
California coastal audience. The appetite, it turned out, was insatiable. Reservations sold out within minutes of
each monthly release. Waitlists grew. Word traveled from the Strand to the hills of Los Angeles and beyond.
The pop-up that was meant to end became the one conversation in Hermosa Beach no one wanted to stop
having.
Over the course of thirteen months, Sushi | Bar Hermosa Beach earned recognition that few restaurants,
permanent or otherwise, achieve in their first year. OpenTable named it among the Top 100 Best Restaurants
in the Country, a designation shared by a small number of restaurants across every category and market in the
United States. Local and national outlets followed, acknowledging what Hermosa Beach diners had already
decided for themselves: that this was something worth protecting.
Built by the Community
The decision to make Hermosa Beach a permanent home was not a corporate one. It was a community one.
From the local farmers and purveyors who supply the kitchen, to the guests who returned month after month
and brought their families and friends, to the neighbors and local businesses who welcomed Sushi | Bar into
the fabric of the South Bay — this permanence belongs to them as much as it does to the team behind the
counter.
Sushi | Bar Hermosa Beach sources with the same philosophy that guides every location in the group: fish
flown in weekly from the finest markets in Japan, Australia, Europe, and California; regional produce and
specialty ingredients drawn from local growers who share the restaurant’s commitment to quality and craft. The
South Bay’s agricultural and artisan community has become a genuine part of the menu — not as a talking
point, but in flavor and in décor.The 17-Course Journey, California Edition
Every seat at Sushi | Bar Hermosa Beach is a seat at the counter. Twelve guests per seating, no exceptions. The
format is the same one that earned Sushi | Bar its reputation across six markets: a 17-course chef-guided
omakase that moves through nigiri, small plates, and seasonal expressions shaped entirely by what arrived that
week from Japan, Australia, Europe, and the California coast. The menu changes seasonally. The care behind
it never is.
Guests are welcomed 30 minutes before their seating with a handcrafted cocktail — an invitation to slow down,
set the evening’s tone, and arrive at the first course ready to be surprised. Drink pairings span sake, curated
wines, and beer, with the sake program reflecting the same sourcing standards applied to the fish. The
experience is intimate by design, conversational by nature, and Japanese at its core but with a modern touch.
Thank You, Hermosa Beach
To every guest who booked a seat during those first ten weeks, and everyone who has joined us in the thirteen
months since, thank you. To the local farmers, vendors, and neighbors who made us feel at home in a city we
came to visit and chose to stay in, thank you. To the Los Angeles dining community that showed up, spread
the word, and made Sushi | Bar Hermosa Beach one of the most talked-about tables in the country, thank you.
Reservations & Location
Sushi | Bar Hermosa Beach is located in Hermosa Beach, California. Open for dinner only. Reservations are
exclusively available via Resy and release on the first of each month for the following month on a first-come,
first-served basis. Seating is strictly limited to 12 guests.
