Willerby Joins Forces With Humberside Fire and Rescue Service to Help Keep Homes Safe

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Holiday home manufacturer Willerby donated over 1,300 battery-operated smoke alarms to Humberside Fire and Rescue Service after new industry guidelines required mains-powered alarms. This donation will help the fire service extend its fire safety efforts to vulnerable residents, providing them with essential life-saving equipment. The initiative reflects Willerby's commitment to community safety and support.

EDITORIAL INSIGHT: Context, industry insight and market perspectives of this news story

Willerby's decision to donate surplus smoke alarms to Humberside Fire and Rescue Service follows a recent update to industry guidance that has made battery-operated alarms obsolete in new holiday home manufacturing. Rather than disposing of the unused stock, the company has opted for a practical solution that benefits the wider community, particularly those most at risk of fire hazards in domestic settings.

This move aligns with ongoing efforts by local fire services to improve home safety, especially for vulnerable residents. The partnership also demonstrates how regulatory changes can prompt businesses to find new ways to support their communities, turning operational adjustments into opportunities for local impact. For residents in the Humberside area, the distribution of these alarms through home visits and partnerships with organisations like Women’s Aid provides a tangible safety benefit at a time when fire prevention remains a year-round priority.

Story Ideas
Regulation

Impact of New NCC Guidance on Holiday Home Safety Standards

Explore how recent guidance from the National Caravan Council is affecting the holiday home industry and what it means for manufacturers and consumers.

Target audience
trade-industry
Story potential
7/10
Local/community

Local Fire Safety Initiatives in Partnership with Businesses

Investigate how local businesses, like Willerby, are contributing to community safety initiatives through partnerships with emergency services.

Target audience
local-news
Story potential
6/10
Press Release

KINGSTON UPON HULL, KUH - September 29, 2026

Leading holiday home manufacturer Willerby is helping to keep local communities safe after donating over 1,300 smoke alarms to Humberside Fire and Rescue Service.

The donation was prompted after new guidance was introduced by the National Caravan Council (NCC), the body which regulates the caravan and holiday home industry, requiring holiday home manufacturers to install mains-powered smoke alarms instead of battery-operated alarms. Following the introduction of the guidance, Hull-based Willerby had a surplus of battery smoke alarms which could no longer be used in the company’s holiday homes, but still had over eight years of battery life left. The Willerby team saw this as a perfect opportunity to give back to the local community while ensuring the alarms didn’t go to waste, by handing them over to the region’s fire service.

The smoke alarms will enable Humberside Fire and Rescue Service to extend its reach even further to those who are most vulnerable and at risk of having a fire in their home. Distributed through Humberside Fire and Rescue Service’s prevention teams, as part of its ongoing work to reduce the risk of fire in the community, the alarms will support Home Fire Safety Visits, where residents receive tailored fire safety advice and, where appropriate, smoke alarms are fitted free of charge. Working smoke alarms are one of the simplest and most effective ways to protect families, with people twice as likely to survive a fire at home if they have a functioning smoke alarm. Some of the alarms are also expected to be used in partnership with Women’s Aid, a charity which provides frontline domestic abuse services, supporting women and children at the most challenging times of their lives.

Helen Capps, Head of Health, Safety and Environment at Willerby, said: “We’re delighted to see the smoke alarms being put to good use by the fire service and being given a second life after we were no longer able to use them. “Fire safety is incredibly important and something we take very seriously in our holiday homes, so it’s fantastic to know these smoke alarms will contribute to keeping people safe in their own homes across our region.”

Sarah Wilkinson, Head of Prevention at Humberside Fire and Rescue Service, said: “We are extremely grateful to Willerby for this generous donation. These smoke alarms will help us reach even more vulnerable residents across our communities, ensuring they have access to a vital piece of life-saving equipment.

“Smoke alarms provide an early warning of fire, giving people valuable time to escape and call for help. Through our Home Fire Safety Visits and partnership work with organisations including Women’s Aid, these alarms will play an important role in helping to keep people safe in their homes.”

The donation is just one of the many ways Willerby contributes to the local community. Throughout the year, Willerby has been raising money for its two charities of the year, Dove House Hospice and Hull and East Yorkshire Children’s University, through a series of fundraising initiatives, including a staff and suppliers golf day, a parking initiative in partnership with rugby league club Hull KR, and much more. The business also hosted an experience day for local primary school pupils in partnership with HEY Children’s University, helping to open their eyes to career opportunities on their doorstep.

Notes to editors

Notes to Editors
  • Willerby Ltd is the UK’s holiday home market leader, with an unrivalled reputation for superior quality, industry-leading design, technological innovation, breadth of product range and exceptional customer care.
  • Based in Hull, the company is Britain’s largest manufacturer of holiday homes and lodges that make dreams of owning a beautiful, stylish home from home come true.
  • Willerby also manufactures residential park homes, built to last and offering stylish, low-maintenance and energy-efficient living all year round. Willerby’s park homes are fully furnished, decorated and equipped to an exceptional standard, with each home custom-designed by Willerby’s experts to match buyers’ tastes and needs exactly.
  • In 2026 Willerby is celebrating its 80th anniversary, with a proud record of operating continuously as a business throughout its history. The business was founded in 1946 when Walter Allan, a resident of Willerby, on the outskirts of Hull, decided to switch from making beehives to building touring caravans for the growing post-war holiday park industry.
  • Willerby serves demand for holiday home and residential park home ownership through its extensive network of dealers and enviable portfolio of holiday and leisure park operator partners.
  • Willerby makes a significant contribution to the UK economy, especially in East Yorkshire, the heart of the caravan and holiday homes industry, including through its support for more than 400 suppliers.
  • The business is committed to sustainability and leads the industry in the pursuit of environmental excellence. In 2022, Willerby introduced a new, ground-breaking standard specification for its models to cut their carbon emissions, make them more energy efficient and cheaper to run. By launching the Willerby GreEN Standard, the company became the first holiday homes manufacturer to introduce any kind of sustainability standard and the only one to offer a green build specification across the board.
  • In 2023 Willerby reinforced its reputation for environmental responsibility by becoming the first holiday homes manufacturer to publish an annual Sustainability Report detailing its drive to cut emissions within its own operations and the wider holiday parks industry.
  • Also in 2023, Willerby underlined its status as the sector sustainability leader by launching Willerby All-E, the industry’s first all-electric specification enabling Willerby’s models to be sited on the majority of holiday parks across the UK.
  • Willerby is majority owned by independent investment house Equistone Partners Europe, with a minority stake held by the management team. Equistone operates in the UK and Europe, investing as a strategic partner alongside management teams. Equistone invests in strong businesses with the potential to grow, supported by Equistone’s capital and guided by its investment experience.
  • For more information on Willerby and its holiday homes, lodges and residential park homes, visit willerby.com

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