Abu Bakr Supermarket is celebrating Black History Month by expanding its range of products from Black-owned brands and shining a spotlight on the people and stories behind them.
The Yorkshire supermarket retailer is using Black History Month as an opportunity to showcase a growing selection of Black-owned businesses across its stores, with customers able to discover new products spanning food, drink, beauty and lifestyle. The expanded range includes new sauces and condiments, vegan meals, premium haircare products and coffee, with the retailer continuing to introduce products from independent Black-owned suppliers.
As part of the celebration, Abu Bakr Supermarket will be promoting Black-owned products through dedicated displays across its stores, alongside online activity designed to introduce customers to the brands and the entrepreneurs behind them. The initiative builds on the supermarket’s Black History Month activity last year, when it began placing a greater focus on Black-owned suppliers and their products.
Hamza Hussain, Managing Director of Abu Bakr Supermarket, said: “We are happy to be celebrating Black History Month in stores with our customers once again, celebrating some of the great Black-owned brands we work with and spotlighting them online.
“We are building on the success of last year, and it’s great to see so many more amazing products and the stories behind the brand founders come to life in our stores.
“Black-owned businesses are creating fantastic products across so many different categories, and we want to make it easier for our customers to discover them, try them and learn more about the people behind the brands.
“We will continue to look at growing the number of Black-owned suppliers at Abu Bakr and supporting the Black community.”
The supermarket says the campaign is also part of its wider approach to working with independent and emerging suppliers, giving customers access to products and brands they may not otherwise encounter as part of their regular shop. Among the products being highlighted are new food and drink options alongside specialist beauty and haircare products, reflecting the breadth of Black-owned businesses now represented across the retail sector.
The in-store campaign will give customers the opportunity to discover the range throughout Black History Month, while Abu Bakr Supermarket will also use its digital channels to share information about selected brands and their founders. The retailer said it hopes the campaign will not only encourage customers to try new products but also help raise awareness of the businesses behind them. Abu Bakr Supermarket will continue to review opportunities to introduce further Black-owned brands and suppliers to its stores as it looks to build on the range available to customers.
