Looking for the best press release distribution service?
News By Wire is rapidly growing into one of the worlds leading press release services with a growing database of UK, USA, European and Asia-based journalists & news desks waiting for you to share your press release.
Top Press Release Distribution Companies
To kick off, here’s a short list of the top press release distribution companies every marketing team should know:
- Meltwater UK Press Release Distribution
- Pressat Newswire
- PR Fire
- PR News Wire (Cision)
- News By Wire (yes, this website!)
Meltwater Press Release Distribution
Struggling to create awareness around important announcements in the UK? You’re not alone. Creating engaging content is one thing, but getting it in front of audiences that care is another.
After a PR professional writes a press release, they need a way to distribute it. This is where a press release distribution service becomes handy. We understand different needs require different solutions, that’s why we offer a number of ways to help get your press release seen.
Meltwater partners with journalists to develop online profiles. This assures they are only getting quality pitches while helping brands ensure their press releases are going to journalists who have been fully vetted. It’s a win-win situation and a great way to build your distribution network.
Meltwater UK’s press release distribution service also includes:
- Integration in to over 100 services for local, national and global audiences and a strong presence in Europe.
- Pitching to UK social media influencers
- Meltwater Wire Distribution via GlobeNewswire
- Hyper-Targeted PR Outreach with Keyword Search
- Comprehensive reporting with easy-to-share dashboards with key insights
- 24/7 live chat support from the app.
Learn more about the Meltwater Media Database and Meltwater Press Release Distribution Service for the UK!
Pressat Newswire
Launched in 2010, Pressat newswire reaches targeted journalists, editors, influencers & news-desks and has an in-house editorial team to send releases to the most relevant medias to ensure it’s effective and seen where it matters most. They also offer UK media contacts.
Pressat also serves more than 33,000 opt-in subscribers with customised news alerts, ranging from journalists and editors right through to analysts and bloggers.
PR Fire
PR Fire is one of the UK’s leading press release distribution platforms with guaranteed global reach.
They help businesses grow get published, syndicated and featured on high-authority news media.
PR Fire also offers a Distribute only or Write & Distribute option if you need support crafting your press release.
PR News Wire (Cision)
PR Newswire has been a trusted provider in this space for some time.
They deliver to editorial systems and newsrooms of major media organisations and connect brand messages with influential journalists — from their active community of more than 36,000 members — who have specifically requested to see news in specific industries.
News By Wire
News By Wire’s press release distribution service has connections with thousands of journalists and publications as wide as the UK, USA, Europe as well as the Middle East. Whilst they’re the relatively new kids on the block, they offer exceptional value for money press release distribution.
Getting The Most From Press Release Distribution
Journalists are inundated with hundreds of press releases every day. To cut through, you’ll need a good pitch and help finding the right person to tell your story.
To find the best press release distribution service, look for those companies that have a local presence and have made a commitment to both journalists and brands to produce great results.
What press release distribution services provide the best value?
There are a few things to consider before you choose a press release service:
- Not all press release services are the same. Some are nothing more than online portals that rely on you to make decisions about what news outlets are mostly likely to distribute your news.
- Make sure the service you use maintains the most current media contacts list. Journalists change jobs frequently and outdated contact details mean your release is dead in the water. Companies like Meltwater partner with journalists to develop online profiles. This assures they are only getting quality pitches while helping brands ensure their press releases are going to journalists who have been fully vetted. It’s a win-win situation and a great way to build your distribution network.
- A highly targeted list of journalists is going to be more valuable than a scattergun approach. When it comes to achieving your PR goals, the narrower you can make your list, the better.
- Choose a company with offices in your country or region. They will have local knowledge of the local media landscape and will be able to offer support to ensure your news lands where you want it.
How to Find UK Media Contacts
If your marketing team doesn’t have direct connections with journalists in the UK, don’t worry. We have some tips for you:
Find Media Outlets on Social Media
Social media has made it much easier for marketing, corporate affairs and advertising teams to develop their own distribution networks.
Nearly every reporter in print, television, and radio is active on social media, especially Twitter and LinkedIn. They are always on the lookout for good stories and are especially receptive to people who know how to pitch a good story.
You can also find UK media outlets on social media. Start making contacts by following press accounts on social platforms like Twitter. It’s often easier to make digital connections with key players by finding them online. Make sure the account has a blue tick showing it’s been authenticated by Twitter and it’s not being run as a digital spoof.
Create Media and Journalist Lists
Another way to decide where you want to pitch a story is to make your own media lists. The UK’s media landscape is constantly evolving, but the global pandemic put everything on fast forward.
It’s important to know how to stay on top of the UK’s media trends.
Where Do I Send a Press Release Release?
Make sure your media list contains journalists who cover your beat. If you’re working in the healthcare industry, find those who cover health. If you work in manufacturing, find the people writing industrial stories.
The more relevant your pitch is to the person receiving it, the greater the likelihood you’ll be successful in getting your story featured (Try personalised PR).
Keep in mind the biggest names in UK journalism get so many pitches they can’t possibly read them all. Finding a young reporter and developing a relationship with them can return PR dividends to your marketing team for years to come.
What is the Best Way to Distribute Press Releases?
In this post we have outlined the top press release distribution services and tools across various categories, such as newswire services, media monitoring tools, media outreach services, posting on mobile news apps, social media platforms, and free content curation platforms.
The best press release distribution service providers highlighted include:
- NewswireNEXT.com (Newswire service)
- Talkwalker (Media monitoring tool)
- HARO (Media outreach)
- Dailyhunt (Mobile news app)
- X (Social media site)
- Medium (Free content curation platform)
Each brand has been strictly evaluated based on factors like reputation, overall reach, key features, affordability, and expertise. This comprehensive guide will help marketers and businesses seeking top-notch press release solutions in the UK.
Whether you want to promote a business, brand, or event, the right press release distribution service will connect you with relevant players in your industry, so you can put your name in front of the right people. By choosing the best service for your needs, you can secure valuable placements in news outlets, on social media, and other mediums of publicity.
Best Press Release Websites FAQs
The top companies include Meltwater UK Press Release Distribution, Pressat Newswire, PR Fire, News By Wire and PR News Wire (Cision).
You can find media outlets on social media platforms like Twitter and LinkedIn, create your own media lists, and develop relationships with journalists who cover your industry.
Look for services with a local presence, up-to-date media contact lists, targeted distribution capabilities, and good support for brands.
A targeted approach is generally more effective. The article suggests that “the narrower you can make your list, the better” for achieving your PR goals.
What are some alternative platforms for distributing press releases in the UK?
The article mentions options like mobile news apps (e.g., Dailyhunt), social media platforms (e.g., X, formerly Twitter), and free content curation platforms (e.g., Medium).
Ensure your pitch is relevant to the journalist’s beat, personalise your approach, and consider developing relationships with up-and-coming reporters in your industry.
