It is truly a privilege as a small business to be able to support the causes you believe in. We often assume that non-profits are exclusively looking for monetary donations and, of course, that is their primary need.
However, many organisations underestimate the power of donating services, products and time to these charities as we forget that they can benefit just as much as our usual consumers or B2B clientele.
Delivered Social has worked with over 300 charities in their 6 years of business. The team’s Green Initiative is something that remains at the forefront of the business and continues to be a top priority to all staff.
One thing almost all Chairs and Stakeholders will note is that not enough people know about their work or their cause. As a result, it is harder than ever to receive the support and donations needed to move forwards.
As a digital marketing agency, Delivered Social are in a prime position to improve the exposure of these charities, and by offering £3000 worth of social media, web design, content and branding services to each one that asks for it – they have elevated the potential of hundreds of good causes.
Barry Moles, CEO of Skyline Business Services has first-hand experience in partnering charities with small and medium enterprises to ensure a mutually beneficial relationship is formed.
Barry mentions how “there are many different ways a commercial business can help charities and if you are a consumer goods-related business you could actually save yourself money.”
Offering donations in the form of products and services could see you take advantage of tax relief and other generosity bonuses – allowing you to expand this support across multiple causes or offer more than you first thought in order to really make an impact.
This makes charity support accessible to small businesses across the country – even if they may think they don’t have the capacity or resources available to do so.
We all know times are tough, but we have to remember the unique challenges faced by non-profits. When small businesses step up in this way, it can create a knock-on effect. One that Delivered Social has experienced many times over.
By advertising this initiative as a priority and sharing the amazing results from the work they do, they have drawn in hundreds of charity clients in all sectors and even inspired commercial clients and other partners (and competition!) to step up and offer support of their own.
The agency has also partnered with Working For Good – an organisation dedicated to helping small businesses donate and support causes close to their hearts through sales donations.
However, Delivered Social went one step further…
Their director Jonathan Bird hosts a number of ‘Social Clinics’ for potential clients whereby he offers free advice on business strategy, social media improvements and website upgrades. It’s not a sales pitch – it is just an honest conversation about what they could be doing better to draw in sales and get their brand recognised by more people.
It doesn’t cost a penny for anyone to attend – but for every clinic that is hosted, £1 is donated to a Delivered Social charity client.
Now, when you think about how many hundreds of people have walked through the agency doors to attend, it really goes to show the impact just a small gesture like this can have.
Working For Good makes this possible for any SME that wants to increase their corporate social responsibility and joining their community is a fantastic way to get started.
Even in a time of crisis, where everyone is looking for ways to bring in extra cash where they can, we should applaud those pushing even harder to elevate or improve their charitable initiatives – keeping non-profits afloat and pushing for the causes that do good.
