Technology partnership aids transition to digital ticketing, enhancing customer insight and experience
Revolution Bars Group PLC (“Revolution Bars”), a leading operator of premium bars and late-night venues in the UK, has chosen FIXR, the events management and ticketing platform, as its official ticketing partner for Project Event Space.
The concept will kick off with On @ Revs and Live at De Cuba, two new events launching at Revolution and Revolución De Cuba bars across the UK.
As a consequence of the pandemic, many more people have gone cashless, so the move to selling digital tickets is a win-win for the Revolution Bars and their guests. Spontaneous nights out will still happen, but now customers can secure their spot at ticketed events by booking online through FIXR – in advance, on the way to the venue, or even in the queue.
Using FIXR’s business information platform, the Revolution and Revolución De Cuba venues, which are owned by Revolution Bars Group PLC, can better understand their events popularity, capacity and audiences.
Revolution and Revolución De Cuba are on a mission to turn their bars into event spaces, hosting creative, immersive experiences for guests with tickets sold on FIXR.
Danielle Deer, Account Manager at Revolution Bars Group PLC, said: “We are really excited to be partnering with FIXR for our launch of On @ Revs and Live at De Cuba. It was important to us when looking for the perfect ticketing partner, that the system was user-friendly for our sites, event partners and customers. We needed a platform that would give us the insights to analyse our customer behaviours, booking habits and journey to purchase. Now, we can drive this part of the business forward and grow with our audience.”
Beyond digital ticketing, Revolution Bars will tap into the advanced data and insights available to FIXR customers as it aims to better understand event-goers. This will enable Revolution Bars to continuously innovate the quality of service it provides customers, as well as the events it organises at both an individual venue and national level.
Edmund Glover, CEO of FIXR, added: “This partnership is an important milestone for FIXR: working with Revolution’s market-leading, high-street brands reinforces our position as a leader in the UK nightlife sector. Our platform will provide Revolution Bars Group with access to new event discovery marketing channels, integrated white label solutions, as well as business information tools to enhance audience growth and engagement.”
