A new report by Doqaru Limited titled “The State of Sales Skills in UK SMEs” sheds light on how SMEs in the UK identify, evaluate, and nurture sales talent. The report draws on qualitative research that includes interviews with twelve sales and business leaders and third-party research.
The report identifies three core themes: sales skills and hiring process,onboarding and training, and sales outcomes. It reveals the importance of creating a clear hiring process, implementing a robust onboarding process, investing in ongoing sales training, and embracing social media to improve sales performance and support sales retention.
“Small and medium-sized enterprises in the UK face unique challenges when it comes to sales talent management,” said [name and title]. “Doqaru’s report provides actionable insights and recommendations for SMEs in technical industries looking to improve their sales performance.”
The report recommends that SMEs focus on nurturing skills such as trustworthiness, empathy, technical knowledge, and market understanding. It also recommends using data and analytics to track sales performance and identify areas for improvement, and experimenting with new sales strategies to find what works best.