Accelerating its expansion in Southern Europe, Kolsquare, Europe’s #1 influencer marketing technology and certified B-corp, announces the acquisition of Inflead in Italy. This marks Kolsquare’s second acquisition in 2025 following its purchase of Woomio in the Nordics early this year, confirming its consolidation of the fast-growing creator economy.
Kolsquare’s rapid growth across France, Germany, Spain, Italy, the UK, Benelux and the Nordics will now be further accelerated through the acquisition of Inflead, a local pioneer and n°1 influencer marketing technology in Italy. This step cements Kolsquare’s position as the undisputed leader in the Italian market and strengthens its reputation as Europe’s most trusted influencer marketing technology. Several strategic objectives lie behind this second acquisition for Kolsquare in less than a year.
Support the unique growth and professionalisation of the Italian market.
Italy is one of the fastest-growing European markets in the creator economy, with more than 200,000 local content creators. The country is home to some of the most inspiring and performing brands in the world that regularly collaborate with influencers to reach audiences both locally and globally. By combining forces, Inflead and Kolsquare will strengthen their capability to deliver increased value and innovation to more than 1,500 brands and agencies, supporting their international expansion. This partnership also positions Kolsquare as the homegrown European tech champion of the industry.
Accelerate the AI-driven future of influencer marketing
The new era of Artificial Intelligence is currently reshaping the influencer marketing landscape and calls for unprecedented innovation capabilities. Inflead has been recognised as one of the most AI-driven players in the industry. Its team will join forces with Kolsquare’s innovation hub to accelerate the development of next-generation technologies for professionals in the creator economy. In the short term, users of both platforms will benefit from complementary proprietary AI-powered features – enabling smarter influencer discovery, audience analysis, automated outreach to large-scale campaign management, and impact measurement – all designed to drive stronger business outcomes.
Drive a more responsible industry
Beyond market leadership, this transaction embodies a clear mission: shaping the future of influencer marketing responsibly. As a certified B Corp and a pioneer of responsible influence, Kolsquare has demonstrated that growth and purpose can go hand in hand. The company aims to expand its positive impact by combining technology, social impact, and environmental responsibility into a virtuous circle that benefits all stakeholders. Kolsquare proudly donates 1% of its revenue to charitable organisations and provides preferential access to NGOs. With Inflead, Kolsquare will amplify its reach in Europe, empowering more brands, agencies and creators, while strengthening its position as the leader of responsible influence.
“As the pioneers of influencer marketing in Italy, we have built Inflead to be the local number one platform with passion and innovation. I’m really proud of the AI-based proprietary technology we have created with my team, but also of our loyal customers, some of the most inspiring brands and agencies in Italy said Giovanni Spinelli, Co-founder and CEO of Inflead “Joining Kolsquare, the undisputed European leader of our industry, is a natural next step in our journey to deliver greater value to the Italian market and beyond, and I cannot wait to build the future of influencer marketing together.”
“We are delighted to welcome Inflead into the Kolsquare tribe, strengthening our fast-growing activities in Southern Europe but also accelerating our innovation capabilities. Giovanni and the Inflead team did an amazing job so far, and we are really impressed by what they have built. At Kolsquare, we are on a mission to empower tomorrow’s brands, wherever they are, with the superpowers of influence, and this acquisition is a new major step for us,” said Quentin Bordage, CEO at Kolsquare.
