Hull youngsters gain insight into one of city’s biggest industries

Image credit: Pupils from Lift Green Way Primary School in Hull got an inside look at one of Hull’s biggest industries after paying a visit to holiday home manufacturer Willerby during an experience day organised by HEY Children’s University. Pictured are Willerby Health and Safety Coordinator Jack Potter, Head of Health, Safety and Environment, Helen Capps, and HEY Children’s University volunteer, Terri Riddiough with year six pupils from the school.

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School children from Lift Green Way Primary School in Hull visited holiday home manufacturer Willerby to learn about job opportunities in the industry. Organised by HEY Children’s University, the visit included hands-on activities and discussions with employees, showcasing various roles from marketing to electronics. This initiative aims to inspire students and highlight career paths in one of Hull's major industries.

Press Release

Kingston Upon Hull - June 23, 2026

School children in Hull have gained insight into one of the city’s biggest industries after spending a day at leading holiday home manufacturer, Willerby.

The visit, organised by Hull and East Yorkshire (HEY) Children’s University, saw dozens of year six pupils from Lift Green Way Primary School go behind-the-scenes at the manufacturer, touring the company’s facilities and learning about job opportunities in the industry.

Willerby colleagues from across the business volunteered their time to host a range of activities for pupils to get involved with, highlighting the broad range of roles within the business, from marketing and health and safety to interior design and electronics.

Throughout the day, the students had the opportunity to get hands-on with tasks inspired by real-life roles at Willerby, including constructing furniture destined for the holiday homes, creating their own social media marketing video and building an electronic circuit to power a built-in radio in the holiday home.

They also learnt about health and safety in Willerby’s manufacturing facility, trying on personal protective equipment and discovering how Willerby ensures all its colleagues are safe while at work, as well as unleashing their creativity to create a mood board for their own holiday home, picking out flooring, materials for soft furnishings and more.

As well as getting stuck into the fun tasks, students spoke to Willerby employees and had the opportunity to ask questions about their roles, career journey and working life.

Among the colleagues was one of Willerby’s longest serving employees, Production Manager Glenn Craig, who has over 35 years of industry experience under his belt. Glenn spoke to students about the journey he has been on over the decades, and lessons he’s learnt in that time.

Electrical Process Engineer Chris Murphy was also on hand during the day and spoke to students about his experience of completing an apprenticeship, sharing insight into different training pathways and routes into industry.

Lift Green Way Primary School year six teacher, Lucy Fisher, said: “The experience day at Willerby has been a fantastic way to open students’ eyes to the wide variety of jobs that are available to them right here in Hull.

“Many of the children have never seen inside a holiday home before so they were just in awe of how luxurious they are inside and really enjoyed learning about everything that goes into building the homes and the sales process.

“It was inspiring to meet so many Willerby team members and I think it’s helped to demonstrate what contributes to a good work ethic.”

HEY Children’s University’s Head of Development, Sarah Brodie, added: “The holiday homes industry employs thousands of people in the region, so it’s highly likely that some of these children will work in the industry one day.

“It’s been a great opportunity for them to see exactly what goes into making a holiday home and the wide range of jobs that are available, not only in manufacturing but in areas such as marketing, design and more. A huge thank you to Willerby for its support!”

The experience day is just one of a series of activities Willerby is taking part in this year to support the work of HEY Children’s University, which is one of the manufacturer’s two Charities of the Year.

Throughout the year, the business and its colleagues have organised a range of fundraisers in aid of the Children’s University, which works to create unique learning opportunities and inspire children from disadvantaged backgrounds.

Willerby colleagues are currently gearing up to take part in a sports day showdown with fellow Hull-based holiday home manufacturer, Swift. Colleagues from the two industry giants will go head-to-head on July 18th to raise vital funds for the worthy cause.

Willerby’s Director of People, Susan Pender, said: “We’re proud to support HEY Children’s University and have been fundraising for the charity throughout the year, but this was a great opportunity to go one step further and engage with the local community directly.

“I was really impressed by the creativity of my colleagues who came up with inspiring and engaging activities for the students, to help explain complicated ideas in a fun and understandable way.

“I’d like to thank all of our team who volunteered their time to inspire these young people, some of whom may well become the next generation of Willerby colleagues!”

Notes to editors

Notes to Editors
  • Willerby Ltd is the UK’s holiday home market leader, with an unrivalled reputation for superior quality, industry-leading design, technological innovation, breadth of product range and exceptional customer care.
  • Based in Hull, the company is Britain’s largest manufacturer of holiday homes and lodges that make dreams of owning a beautiful, stylish home from home come true.
  • In 2026 Willerby is celebrating its 80th anniversary, with a proud record of operating continuously as a business throughout its history. The business was founded in 1946 when Walter Allan, a resident of Willerby, on the outskirts of Hull, decided to switch from making beehives to building touring caravans for the growing post-war holiday park industry.
  • Willerby serves demand for holiday home and residential park home ownership through its extensive network of dealers and enviable portfolio of holiday and leisure park operator partners.
  • Willerby also manufactures residential park homes, built to last and offering stylish, low-maintenance and energy-efficient living all year round. Willerby’s park homes are fully furnished, decorated and equipped to an exceptional standard, with each home custom-designed by Willerby’s experts to match buyers’ tastes and needs exactly.
  • Willerby makes a significant contribution to the UK economy, especially in East Yorkshire, the heart of the caravan and holiday homes industry, including through its support for more than 400 suppliers.
  • The business is committed to sustainability and leads the industry in the pursuit of environmental excellence. In 2022, Willerby introduced a new, ground-breaking standard specification for its models to cut their carbon emissions, make them more energy efficient and cheaper to run. By launching the Willerby GreEN Standard, the company became the first holiday homes manufacturer to introduce any kind of sustainability standard and the only one to offer a green build specification across the board.
  • In 2023 Willerby reinforced its reputation for environmental responsibility by becoming the first holiday homes manufacturer to publish an annual Sustainability Report detailing its drive to cut emissions within its own operations and the wider holiday parks industry.
  • Also in 2023, Willerby underlined its status as the sector sustainability leader by launching Willerby All-E, the industry’s first all-electric specification enabling Willerby’s models to be sited on the majority of holiday parks across the UK.
  • Willerby’s commitment to sustainability in everything it does was recognised by winning the Sustainable Manufacturing Award in The Manufacturer MX Awards 2023 – widely recognised as the “Oscars” of manufacturing.
  • Willerby is majority owned by independent investment house Equistone Partners Europe, with a minority stake held by the management team. Equistone operates in the UK and Europe, investing as a strategic partner alongside management teams. Equistone invests in strong businesses with the potential to grow, supported by Equistone’s capital and guided by its investment experience.
  • For more information on Willerby and its holiday homes, lodges and residential park homes, visit willerby.com

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