Hug Rug, the original creators of the washable rug, proudly announces a collaboration with Sally Swannell, a UK-based artist and wildlife enthusiast, in a partnership celebrating British wildlife, craftsmanship, and design.
With the theme of beauty for the everyday, this exclusive collaboration brings thoughtfully designed pieces into the home – made to be used, enjoyed, and well-loved. The collection introduces a curation of Swannell’s illustrations inspired by the British countryside across Hug Rug’s machine washable Indoor Mats and Runners, which feature a Hug Rug’s signature eco non-slip backing and a new Soft Aura finish, alongside two innovative Outdoor Mat designs, crafted from ECONYL® regenerated yarn – a fully recycled nylon material.
The Hug Rug X Sally Swannell collection is available from www.hugrug.co.uk. Prices start at £99.99 for the Indoor Mats, and £64.99 for the Outdoor Mats.
Lizzie Mosely, Creative Director at Hug Rug, comments, “We are delighted to be collaborating with Sally, an artist whose illustrations we are all personal fans of and whose design and sustainability ethos aligns with Hug Rug’s own. As a Yorkshire-based manufacturer, we are committed to championing British craft, and we’re delighted to be able to collaborate on a collection with a British artist dedicated to wildlife conservation and whose work celebrates the very best that our countryside has to offer.”
Sally Swannell, Artist and Founder of her eponymous brand, comments, “It’s really important to me that my work sits well on a product and remains true. Shared values are also very important to me in collaborations. Environmental policy, product design and longevity, family values and a truly collaborative approach are what made this collaboration with Hug Rug a brilliant fit.
The inspiration for me as always is home and nature. The designs for this collection are all about bringing the outdoors indoors in a beautiful way. It is a mix of home, garden, and the wildlife that lives alongside us. The appeal is gentle rural-based images and colours, for people who love the beauty of nature, and also care about their impact on it. I think Hug Rug Doormats and Runners are exceptionally well-designed, having integrated non-slip backings, and they’re washable! A practical product that also looks lovely is a no-brainer for me.”
INTRODUCING SOFT AURA DOORMATS AND RUNNERS
Fully manufactured at Hug Rug’s Yorkshire mills, the collection marries Swannell’s love for local wildlife with Hug Rug’s commitment to sustainable manufacturing and authentic British craftsmanship. The collection is also one of the first in Hug Rug’s Soft Aura range, made in the UK from recycled nylon and featuring a super soft finish that adds cosiness underfoot. The perfect blend of practicality and style, the new Soft Aura Mats and Runners are designed to trap 95% of dirt, and feature a non-slip rubber backing made from recycled plastic that firmly keeps your mat in place, even in the busiest of spaces. Most importantly, they’re machine-washable and quick drying for easy maintenance and style that lasts.
FULLY-RECYCLED OUTDOOR MATS
Expertly designed to trap dirt and debris, Hug Rug X Sally Swannell introduce two new Outdoor Mats, designed to enhance interiors by keeping your home clean from outdoor mess – even during the rainy autumn and winter months. For simple maintenance, the innovative drainage holes mean the new Outdoor Mats don’t hold moisture and can be hosed down for easy clean.
The Hug Rug Outdoor range is made from ECONYL® yarn: ECONYL® regenerated Nylon is made by recovering nylon waste destined for landfill and turning it into nylon yarn for the fashion and interiors industries.
