Dogtooth Redefines Surface Design for Brands Across Real-World Spaces

Image credit: Sam Sherring for XTRATUF

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Press Release

North Yorkshire, UK — 24 September 2025

Dogtooth, the design and print company founded by Rick Jesse in 2006, has built a reputation for transforming surfaces into powerful brand statements. Specialising in wall graphics, vehicle liveries, and bespoke product design, the company helps brands extend their identity beyond screens and into the spaces, objects, and environments where people encounter them.

“I’ve always had a passion for cars and motorsport, so it was a dream come true when last year we printed and installed architectural wall wraps for the luxury apartments at Escapade Silverstone,” said Jesse. “There is so much focus on the digital world in design today, but my passion lies in the physical one—the big stuff. Buildings, vehicles, and products that need design. That’s where Dogtooth found its niche, creating brand experiences you can see and feel in the real world.”

Dogtooth’s portfolio reflects this versatility: reshaping corporate interiors with large-scale wall graphics, delivering bespoke liveries for sports cars and promotional vehicles, and producing striking designs for less obvious surfaces such as drones and jet skis. Each project combines creative impact with durable, high-quality production.

Jesse is also known for his illustration art under the name MrDogtooth. While Dogtooth remains firmly focused on commercial design solutions, some clients have requested his distinctive hand-drawn style to create conversation-starting assets that bridge branding with contemporary art. A recent example was the creation of an Xtratuf-branded jet ski for big wave surfer Louis Thomas-Hudson in Nazaré, Portugal. Jesse hand-drew the artwork, scanned and printed it, before wrapping the ski—demonstrating how illustrative craft can be merged with large-format print and real-world application.

With nearly two decades of experience working alongside agencies, interior designers, and architects, Dogtooth continues to deliver surface design solutions that help brands connect with audiences in physical environments, bringing bold creativity into the everyday world.

Notes to editors

About Dogtooth Founded in 2006, Dogtooth is a North Yorkshire-based design and print company specialising in surface design for walls, vehicles, products, and lifestyle projects. Its work spans commercial interiors, retail spaces, and bespoke commissions, helping brands bring their stories to life across physical environments.

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