Bellway Launches Enid Blyton Inspired Short Story Competiton to Mark the Opening of NEW Hoyland Show Homes

Editorial Brief
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Bellway Homes has launched a short story competition inspired by Enid Blyton's The Magic Faraway Tree to celebrate the opening of its new show home at Woodland Walk in Hoyland. The competition is open to all ages, with winners in three categories receiving a £50 book voucher and having their stories published on Bellway's social media. The initiative aims to engage the community and mark Bellway's 80th anniversary alongside the development of 83 new homes in the area.

EDITORIAL INSIGHT: Context, industry insight and market perspectives of this news story

Bellway’s short story competition, themed around Enid Blyton’s classic tales, is a creative addition to the opening of its new Woodland Walk show homes in Hoyland. While the initiative is primarily a local marketing effort, it draws on the site’s woodland setting and anniversary tie-ins to engage with the community in a way that goes beyond the usual show home launch.

For families and prospective buyers in the area, the competition offers a chance to participate in the development’s early days and reflects Bellway’s focus on community-building as part of its approach to new housing schemes. The emphasis on contemporary design and sustainable features in the new homes aligns with broader trends in the housebuilding sector, but the main business impact here is local, centred on raising awareness and encouraging footfall at the new development.

Story Ideas
Human interest

The Intersection of Children’s Literature and Real Estate Development

Exploring how Bellway's use of Enid Blyton's themes in a short story competition reflects broader trends in how developers create culturally resonant marketing strategies. This story examines the cultural impact of using classic literature to market new housing developments.

Target audience
culture sections in newspapers, literary magazines
Story potential
5/10
Property/development

Sustainability Features in New Housing Developments

Bellway Homes' new properties in Hoyland incorporate sustainable features like solar panels and EV chargers. This reflects a broader industry trend towards eco-friendly housing solutions, responding to increasing consumer demand for sustainable living options.

Target audience
property sections in newspapers, real estate blogs, environmental magazines
Story potential
7/10
Press Release

August 26, 2026

Bellway Homes is inviting budding authors to let their imaginations run wild as it launches a fantasy-themed short story competition, inspired by Enid Blyton’s The Magic Faraway Tree, to celebrate the opening of its brand new show home at Woodland Walk in Hoyland on Saturday 12th September.

The theme of the competition is inspired by the development’s setting on Wood Walk, which is surrounded by mature woodland and the fact that Bellway celebrated its 80th anniversary this year – an anniversary shared with The Folk of the Faraway Tree; the third book in the prolific author’s series.

The competition is open to all ages; with entrants invited to write a fantasy or adventure story up to 500-words in length. Prizes will be awarded across three age categories – primary school, secondary school and over 18 – and each winner will receive a £50 book voucher and have their story read out for publication on Bellway’s social media channels.

Melanie Smith, sales director for Bellway Yorkshire said: “Woodland Walk has a wonderful, storybook setting – surrounded as it is by beautiful woodland, so it only felt fitting to celebrate its launch with a competition inspired by one of the most magical woodland stories as it celebrates the same anniversary as we do. We can’t wait to see the entries come flooding in and see just how creative people can get.”

To enter, all wannabe authors need to do is e-mail in their stories to [email protected] before September 7th. They’ll then need to bring their stories with them to be read at the Woodland Walk show home opening on September 13th. The winners will then be announced on the day.

The homes being built by Bellway in Hoyland feature a mix of house types from The Bellway Collection, which showcases the best in contemporary home design, while also celebrating the artisan traditions at the heart of Bellway’s rich heritage.

The 83-home development features a mix of three- and four-bedroom semi-detached and detached homes, with prices currently ranging from £284,995 for a three-bedroom semi-detached Chandler to £449,995 to for a four-bedroom detached Forester.

As with all new Bellway properties, the new homes in Hoyland will be packed with the very latest in homebuilding innovations – all of which are aimed at future proofing properties and making life easier. This includes solar PV panels, EV car chargers and Smart Thermostats.

“Our aim when we develop anywhere isn’t just to build homes, it’s to build new communities and bring local people together, and this competition gives people the chance to be part of something from the very beginning of the Woodland Walk story,” added Melanie.

Notes to editors

Press contacts: Daniel Kennedy or Annabel Wales at Source Marketing T: 0113 3801644 / 07906 035933 E: [email protected] / [email protected] About Bellway Bellway is a FTSE 250 listed residential housebuilder headquartered in Newcastle upon Tyne, employing almost 3,000 staff across 20 Divisions across England, Scotland and Wales. We are delighted to have been awarded 5-star homebuilder status by the Home Builders Federation for the tenth-year running. This independently judged award evaluates our customer service, quality of construction, and the reviews we receive. Bellway also achieved ‘Large Housebuilder of the Year’ for 2025 in the Housebuilder Awards, the second time in three years. In addition, we have received several awards for our ‘Better with Bellway’ sustainability strategy as we look to deliver industry leading carbon reduction targets. Bellway began as a small family business in the North East in 1946 – with a passion for building exceptional quality homes in carefully selected locations, inspired by the needs of real families. We are proud of our heritage, and remain one of the region’s largest employers. To this day, we maintain these same core values, combining our decades of expertise with the level of personalised care that Bellway is known for. You can find out more about Bellway here and our ‘Better with Bellway’ sustainability strategy here.

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