Almost half of UK kids don’t play in nature unsupervised and a fifth have never seen a cow in real life

Image credit: Bluestone National Park Resort

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Press Release

April 11th 2025

A new survey reveals that 39% of UK children aged 3–11 never play outside in green spaces unsupervised and 20% haven’t seen a cow, sheep or duck in real life.

While scientific research shows that unsupervised outdoor play in nature is essential for healthy childhood development, the Censuswide survey commissioned by Bluestone National Park Resort (Wales), found:

  • 39% of kids never play outdoors alone
  • 38% have never climbed a tree or don’t enjoy it
  • 67% have never been shown how to make a campfire
  • 20% have never seen a cow, sheep or duck in real life

Neuroscientist Dr Rachel Taylor, says: “Unsupervised play helps form the prefrontal cortex — essential for autonomy, decision-making, and self-worth. Without it, children may struggle to transition into adulthood.”

Environmental scientist Marten Lewis, Director of Sustainability at Bluestone, adds: “Learning outdoor skills like fire-lighting helps kids take positive risks and build resilience. At Bluestone, these are taught safely to children from age eight. Our whole ethos is about free-range fun.”

Helicopter parenting, too much screen time and limited access to green spaces are said to be among the reasons contributing to the trend.

The survey also found that 20% of UK children aged 3 – 11 had never seen a cow, sheep or duck in real life. 33% haven’t seen a pig in the flesh and 53% haven’t laid eyes on a fox.

Despite concerns, the survey highlighted that 96% of parents agree spending time outdoors benefits children’s development.

Dr Taylor suggested starting kids with 15 minutes of unsupervised play outdoors and increasing gradually: “I’d invite parents to consider allowing their children to create their own world, starting with 15-minute chunks when outside and building up from there; baby-stepping their way to helping their children to become the best version of themselves.”

Almost 90% of parents wished they spent more time outdoors with their kids and said the things that would encourage them to allow their children to play in green spaces unsupervised are –

  1. A family trip – 77%
  2. Going to the beach – 67%
  3. Cycling – 31%

The top three places parents surveyed would most like to spend time outside are:

  1. Countryside – 45%
  2. UK coast – 44%
  3. Lakes – 30%

Notes to editors

Link to hi-res images – https://drive.google.com/drive/folders/1sOqEwwA51lmyU1kpVWryvCQ_xnNW1G9h?usp=sharing Find out more about how people and planet are at the heart of Bluestone and book a stay at www.bluestonewales.com Notes to editors Spokespersons available for interview: PR contact for more information and interview requests: Amber Reilly, Publicist, White Camino Marketing Agency [email protected] +44 (0)7956 124 836 Survey of 2,001 parents with children aged 3-11 in the UK and Republic of Ireland. Carried out by Censuswide for Bluestone National Park Resort. Responses gathered from 6th to 11th March 2025 Data source: https://docs.google.com/spreadsheets/d/1j86JkP88MIG0Ykz_vmZpZ_vt14OUZHYT/edit?usp=drive_link&ouid=107738100115446468380&rtpof=true&sd=true Virtual Insights Box, to view each question separately and compare the demographics in a variety of formats. The first icon on the bottom tool bar allows you to choose from a variety of chart or table options. https://charts.censuswide.com/J15287CWEC/J15287CWEC_VIbox.html About Bluestone National Park Resort Bluestone National Park Resort is a 5* luxury, self-catering holiday resort near Narberth, Pembrokeshire, nestled in 500 acres of rolling countryside. The resort has over 400 accommodation units and offers a diverse array of activities as well as the opportunity to explore the Pembrokeshire coastal national park. Bluestone has been voted the no.3 holiday park and resort in the UK and ‘Wales top resort’ in 2024 Which? Survey, over and above Center Parcs, Warner Leisure Villages and Parkdean Resorts. The resort has been committed to improving sustainability and maintaining the local environment since opening in 2008. Bluestone’s Carbon Footprint is calculated externally by the Zero Carbon Forum, with scope one and two energy emissions publicly disclosed annually through Companies House. In 2022 Bluestone stopped selling water in plastic bottles, communicating with guests before arrival reminding them to bring their own reusable water bottles, providing refill stations around the resort for free access to drinking water. Bluestone is accredited by CSR-A, with a range of ESG initiatives which support social, economic and ecological resilience. The resort, located within Pembrokeshire Coast National Park, recognises the opportunity for biodiverse ecosystems to be created in otherwise barren land across the UK and beyond through the sharing of its operational blueprint. Having regenerated dairy farmland which was once an ecological desert into a tapestry of thriving nature reserve environments, its proven model is unique to other village holiday resorts which, conversely, build upon existing areas of beauty and then seek to sustain them. Among its ESG initiatives Bluestone National Park Resort has a five hectare 3.2MW solar farm positioned on historic silage pasture, has fully transitioned to BioLPG, provides electric buggies for guests, is electrifying its fleet of cars and vans, and uses Hydrotreated Vegetable Oil to fuel its tractors, supporting carbon reduction while driving business growth. More than 850 people are employed by the resort which generates over £10m worth of business for suppliers in Wales each year. Neighbouring businesses are supported through life cycle assessments relating to carbon reduction; and local communities benefit from the business’s charitable fund through three streams of funding spanning mental wellness and environmental projects. Since 2018 Bluestone has reduced its carbon emissions from purchased energy by over 90%; it was the first business in the world to recycle nappies and use these in road surfaces on its site, has planted over 60 acres of native woodland, and attained the international Green Key award in recognition of its environmental standards. Link to an overview of ESG innovations at Bluestone National Park Resort.

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