Bradford Land Rover Dealership Amongst Best In UK

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Press Release

Vertu Land Rover Bradford has secured a spot in the top 10 dealerships in the UK, and the best in the region, for customer experience, according to leading independent review site JudgeService.

The dealership, on Canal Road, is ranked eighth in the UK and has a satisfaction rating of more than 99% and a 100% recommendation rating, meaning every customer who left a review would be happy to send a friend or family member to the dealership for their next vehicle.

Vertu Land Rover Bradford is one of just under 200 dealerships operated by the UK’s fourth largest automotive retailer Vertu Motors plc, which as a Group, also has received an award from JudgeService in recognition of its high customer rating.

JudgeService Research is a customer satisfaction platform that encourages people to anonymously review their experience with motor retailers to help them improve their customer service performance. It also allows members of the public to make an informed decision about which dealership to make enquiries at for the best possible customer journey. Additionally, dealerships can respond to customers to help improve their interactions and solve potential issues quickly.

Robert Forrester, Chief Executive of Vertu Motors plc, said: “I am thrilled to see Vertu Land Rover Bradford recognised as one of the top dealerships in the UK. This achievement is a direct result of the team’s unwavering commitment to delivering exceptional customer service.

“The true measure of our success lies in the feedback from our customers. It’s easy to share negative experiences, so receiving such high praise and positive reviews is truly remarkable. This recognition is a testament to the team’s efforts to ensure every customer leaves our dealership completely satisfied with their purchase.”

Jai Aujla, General Manager at Vertu Land Rover Bradford, said: “I couldn’t be prouder of our team for earning this prestigious recognition. We know that buying a vehicle is a significant decision, and we strive to provide our customers with an exceptional experience from start to finish. This accolade reflects our dedication to going above and beyond in serving our customers and ensuring they feel valued throughout their entire journey with us.”

Notes to editors

Vertu Motors is the fourth largest automotive retailer in the UK with a network of 190 sales outlets across the UK. Its dealerships operate predominantly under the Bristol Street Motors, Vertu and Macklin Motors brand names. Vertu Motors was established in November 2006 with the strategy to consolidate the UK motor retail sector. It is intended that the Group will continue to acquire motor retail operations to grow a scaled dealership group. The Group’s acquisition strategy is supplemented by a focused organic growth strategy to drive operational efficiencies through its national dealership network. The Group currently operates 186 franchised sales outlets and 4 non-franchised sales operations from 144 locations across the UK. Vertu’s Mission Statement is to “deliver an outstanding customer motoring experience through honesty and trust”. Vertu Motors Group websites – https://investors.vertumotors.com / www.vertucareers.com Vertu brand websites – www.vertumotors.com / www.bristolstreet.co.uk / www.vertuhonda.com / www.vertutoyota.com / www.macklinmotors.co.uk / www.vertumotorcycles.com

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