People asked to step up and help national shoe charity for ‘STEPTEMBER’

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People are being asked to step up and support a month-long national campaign to raise awareness about footwear poverty in the UK and abroad.

The STEPTEMBER campaign, run by Midlands-based Shoe Aid UK, aims to bring shoe poverty into sharp focus through a series of SHOESDAYS.

On each Tuesday in September, people are encouraged to join in by wearing no shoes or odd shoes or something similar, to highlight the importance of having ‘fit for purpose’ footwear.

Andy Hughes, CEO of the charity founded in Nottingham in 2017, said: “You can be as creative as you like, bake a cake in the shape of a shoe or lots of little cakes or biscuits in the shapes of shoes. Whatever creative idea you come up with, what we are asking is for you to show your support for Shoe Aid as we tackle footwear poverty here in the UK and abroad.

“From as little as a £1 donation, we can supply a suitable and fit for purpose piece of footwear to help someone to find a new job, for everyday general wear and use, to take part in sport or a pair of work boots.

“Poverty is neither part-time, full-time, volunteer, nor just a certain day of the week. Soon, children will be returning to school, some of them will not have a suitable pair of shoes to wear or a pair of trainers to take part in physical activity.”

Shoe Aid is already STEPPING UP to help schools throughout the country, providing suitable footwear for children whose families cannot afford school shoes for their child.

At least 280,000 homeless people (10,000 living on the streets) in the UK have no shoes or shoes that are falling to pieces.

Over 2 million shoes are thrown into landfill every week. On average, one pair of shoes takes upwards of one thousand years to biodegrade (synthetic fibres and textiles.) Shoe Aid is helping to avoid an environmental disaster for shoe manufacturers and distributors.

The charity has also provided education to over 25,000 people in more than one thousand organisations on the importance of recycling and repurposing footwear, while distributing tens of thousands of shoes to over fifteen countries worldwide.

Andy added: “Shoe Aid has volunteers who help sort and clean donated footwear in readiness. However, to help more people and organisations – Shoe Aid needs to operate ‘Full Time’ to meet the needs and demands of men, women, children, and families who do not have suitable footwear to part in everyday life.

“Organising and taking part in events on a Tuesday in September will help Shoe Aid raise vital funds to combat footwear poverty. Our service is free, however, running Shoe Aid is not. Every item of footwear that Shoe Aid collects and donates can change lives, not just now but in the future too.”

“If you or your company, school, college or university, community enterprise would like to STEP UP for Shoe Aid, we would love you to get in touch, organise a collection or donate your surplus or returned stock.

Donations can be dropped off at: Shoe Aid QH, in Bech Avenue, New Basford or by contacting Andy at: [email protected] or on 07511 983508.

More about Shoe Aid can be found here: www.shoeaid.co.uk.

Notes to editors

MAKING A DIFFERENCE: A young boy/girl cannot join their friends in the local football team because they have not got a pair of football boots and their family cannot afford any. Their parents seek help through a charity linked to Shoe Aid and receive a pair of boots for their child. They now play football, they are a star player and smile ear to ear, one day they may turn out to be a football legend, without a donation would this be possible?’ A group of students at a modern secondary school from disadvantaged backgrounds are given outdoor boots/shoes to take part in a national student scheme. Walking, climbing, hiking and other outdoor activities. They all make new friends and gain a life-changing experience, all possible with a donation. Man or Woman given a pair of smart formal shoes to attend an interview. Feeling a sense of normality, their confidence is boosted, they get the job, life changes. Possible with a single pair of shoes donated by Shoe Aid. A child attending school They can now wear shoes that no longer have holes, leak or are worn out, giving them a feeling of inclusion without the bullying or ridicule.

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