40% marketers feel they pay too much for email marketing

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Press Release
  • SALESmanago announces the use of its ChatGPT-powered email marketing for free
  • “Marketers should no longer accept having to pay for email marketing,” says SALESmanago CEO

Krakow, Poland; 20th June 2023: With 38% of marketers feeling they pay too much for email marketing, SALESmanago, the Customer Engagement Platform, has today announced the launch of its free ChatGPT-powered email marketing.

The company surveyed 250 senior marketers across the UK, Poland, Germany and Spain to determine attitudes towards email marketing. The survey revealed that 60% feel email marketing solutions are important to their eCommerce marketing strategy. However, only 39% have seen a positive return on investment in an email marketing solution for their business.

Greg Blazewicz, CEO at SALESmanago, commented: Email Marketing and Marketing Automation is the preferred software for omnichannel marketing campaigns, but too many marketers are paying too much for tools that should be free. We live in an age where marketers need to truly understand their customers to make an impact. And, to do this, they need powerful tools like Customer Data Platforms (CDPs). Smaller but fundamental tools such as email marketing should be a marketer’s right, as these tools empower marketing teams with more budget allocation and time to spearhead successful campaigns and company growth.”

As part of SALESmanago’s offering, users will benefit from a 10,000 subscriber limit and 10,000 monthly email distributions. Marketers will also receive access to email marketing ChatGPT capabilities, email conversion tools, and SALESmanago’s mobile-first designer.

“With SALESmanago’s Customer Engagement Platform, you get Email Marketing with OpenAI technology for free. Customer Engagement Platforms – and Customer Data Platforms – that are connected to omnichannel execution are key to unlocking customer intimacy, growth intelligence and precision execution. We stand with marketers, and will continue to push for their right to better tools, for free,” Blazewicz concluded.

Notes to editors

About SALESmanago SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean, yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2,000+ mid-size businesses in 50 countries, as well as leading many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret. SALESmanago delivers on its promise of maximising revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence by merging human and AI-based guidance, enabling pragmatic and faster decision making for maximum impact. For more information, visit: www.salesmanago.com.

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