Resellers on Depop, Poshmark, eBay, and Etsy repeat the same cycle every day: shoot a product photo, crop it to the marketplace’s required ratio, save it, then upload. Encadra, a new camera app launching today on the App Store and Google Play, removes the cropping step entirely. Choose a ratio, confirm the save area in a white frame, press the shutter, and the photo inside the frame is saved as a finished JPEG. What you framed is what you post.
The Problem
Every marketplace and platform has its own photo ratio requirements. Depop and Instagram grids use 1:1. Instagram feeds prefer 4:5. eBay listings use 3:2. YouTube thumbnails and banners need 16:9. Stories and Reels demand 9:16.
A standard camera app typically offers 3 or 4 ratios, and even when the right one is available, the photo still needs cropping and saving in a separate step after every shot. For sellers who photograph dozens of products a day, this adds up to hours of repetitive editing.
How Encadra Works
Encadra provides 5 preset aspect ratios that cover the most common marketplace and platform requirements: 1:1, 4:5, 3:2, 16:9, and 9:16. When you select a ratio, a white frame appears on the camera preview showing the precise area that will be saved. Tap the shutter, and only the inside of that frame is saved as a high-quality JPEG directly to the photo library. There is no cropping step. The photo is complete at the moment of capture.
For sellers who need ratios beyond the presets, Lifetime Pro unlocks Custom (enter any width and height from 1 to 99), Pinned (save up to 5 favorite ratios for quick access), and Free mode (no fixed ratio, resize the frame freely).
Sequence: Multiple Angles in One Image
Sequence, also a Pro feature, combines 2 to 4 product photos into a single JPEG using one of 5 layout templates: left-right split, top-bottom split, 1-on-top-2-on-bottom, 2-on-top-1-on-bottom, or a 2×2 grid. This is designed for platforms like Depop that limit listings to 4 photos: show the front, back, side, and detail of a product in a single image that saves as one file.
Privacy
All photo processing happens on the device. No account required. No ads. No analytics SDK. No crash reporting SDK. No location data collected. Photos never leave the device.
Pricing and Availability
Encadra is free to download on the App Store and Google Play. A one-time Lifetime Pro purchase (6.99 USD) unlocks Custom ratios, Pinned ratios, Free mode, and Sequence. No subscription, no watermarks, no usage limits.
App Store: https://apps.apple.com/us/app/encadra/id6805974029
Google Play: https://play.google.com/store/apps/details?id=jp.convly.encadra
