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VivaCity Grows 140% And Launches AI Powered Sensors Into Nordics, Benelux And Australasian Markets

VivaCity is the first – and only – company to implement e-scooter classification and near miss capabilities to AI powered traffic sensors

London-HQ’d tech company appoints several new seniors to support growth, and rebrands name and logo in new phase of growth

VivaCity (formerly Vivacity Labs), the transport technology scaleup transforming cities into smarter and more efficient places to live and work, has today announced first-of-a-kind product innovation, making it the first and only company to provide  e-scooter classification in near-real-time and ‘near-miss’ accident detection capabilities with its AI powered sensors.

These developments come as the scaleup continues to grow into new markets, including Denmark, the Netherlands and Australia. Since the first quarter of 2021, its team has grown by 140% to meet growing demand for detailed, anonymous insights on road usage and behaviours. As it continues its expansion internationally – with projects in Utrecht and Nijmegen, Holland; Holbæk, Gladsaxe, Albertslund and Roskilde kommunes, Denmark; and Port Phillip, Australia – Ben Rippingale has joined the team as Business Development Manager for Australia and New Zealand.

With over 90 clients and counting, VivaCity has expanded its senior team to support its growth, with the appointment of Rob Stait, Chief Revenue Officer and Henry Hunter, Finance Director. Lindsey Noakes also joins the team as Head of People, while Megan O’Connor has been appointed as Head of Strategic Partnerships, Paul Elton as Head of Delivery and Jakub Maly as Head of Security. To accommodate its growing team, VivaCity has moved into new offices in Old Street. The move coincides with the company rebranding its name, logo and website, led by award winning agency Brand Cooke.

Rob Stait, VivaCity’s UK Chief Revenue Officer, said: “Since starting in 2016 with an invention to dramatically improve our understanding of how roads are used, we’ve established ourselves as market leaders. We have a big vision to keep transforming traffic through AI and to deliver smart, sustainable cities. Our new look and feel better translates our vision and represents more of who we are and why we keep innovating, growing and disrupting. New logo. New name. Same mission.”

In light of VivaCity’s growth, CEO, Mark Nicholson has joined Interchange’s advisory board, where he’ll be collaborating with other industry figures to shape the future of transport infrastructure. Nicholson will be speaking at Interchange Live in April 2023.

Dudley Council and Transport for West Midlands (TfWM) are also working with VivaCity to address congestion issues across the borough, as part of a wider regeneration project. As part of VivaCity’s Early Adopter Programme, its Smart Junctions product will use multimodal data to reduce journey times and congestion based on real-time demand.

VivaCity will be continuing to assess the readiness of local authorities and their proposed junctions to join its Smart Junctions Early Adopter Programme from 16th September.

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