Vismo appoints new CEO – former Ernst & Young Commercial Director Tom Cowling

Image credit: Vismo

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Vismo has appointed Tom Cowling, formerly a business development director at Ernst & Young, as its new CEO. Cowling aims to expand the user base of Vismo's safety app, which helps protect employees at work, as the company grows in the UK and US markets. This leadership change is significant as it aligns with the increasing focus on employee safety in both private and public sectors.

Press Release

York, MARCH 12, 2026

Vismo, the tier-one critical event management company, has appointed Tom Cowling as CEO. He arrives from Ernst & Young, the multinational professional services partnership, where he was a business development director.

With a focus on expanding the customer base of the Vismo Locate & Protect App, which has more than 450,000 users, Tom says, “I’m very excited to have joined such a talented team, which has built a number of innovative products, all centred around the crucial purpose of keeping people safe at work.”

Chairman and founder of Vismo Tim Williams comments, “Delighted to welcome Tom to the team. Tom’s arrival comes at an exciting time for us, as Vismo and the lone worker sector continue to expand rapidly both in the UK and the US, our key markets. Management in the private and public sectors, and NGOs, are increasingly aware of the need to keep employees safe while travelling and working. Tom is well placed, alongside his team here at Vismo, to address their security concerns.”

Fast moving

Before joining Ernst & Young, Tom worked in fast-moving B2B environments like Vismo’s, in the UK and internationally, where he gained knowledge and experience in growing businesses through developing new routes to market and expanding existing customer bases.

He says, “My experience at Ernst & Young in deal origination and the development of key strategic partnerships, has given me an excellent foundation for moving into the role of CEO at Vismo – and building new relationships with private and public sector organisations in the UK and North America.”

Strong position

Tom, who gained a BSc at the University of Edinburgh and lives locally, adds, “Critical event management is an exciting space to be involved in and help develop. With its best-in-class event management admin platform for supporting clients and their employees in emergencies, Vismo is in a strong position to grow in breadth and depth to meet existing and emerging threats to employer organisations and their staff.”

Notes to editors

About Vismo Vismo is a global specialist in tracking and security solutions including mass notification, enabling organisations to monitor and protect their employees, assets, and operations in real-time. With a focus on innovation and client satisfaction, Vismo delivers advanced tracking technology that enables organisations to mitigate risks and ensure the safety of their personnel worldwide. More than 450,000 individuals in Fortune 500, FTSE 100 and other companies, NGOs and government organisations, are safeguarded by Vismo. More at https://www.vismo.com

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