Global advertising production consultancy MurphyCobb, has been awarded a prestigious Campaign Ad Net Zero Award 2026, recognising its commitment to championing sustainable advertising production. Working in partnership with Beiersdorf, MurphyCobb was awarded Best Practice in Sustainable Ad Production – EMEA for its work on reducing the environmental impact of Nivea’s advertising campaigns.
Now in its fifth year, the Campaign Ad Net Zero Awards are a partnership between media brand Campaign and Ad Net Zero, the global sustainable advertising initiative founded by the UK Advertising Association in partnership with the IPA and ISBA. The Ad Net Zero initiative commits the advertising industry to decarbonise its operations and inspire sustainable consumer behaviour as its ultimate creative and strategic challenge. The Ad Net Zero Awards celebrate the teams, companies, creative campaigns and innovative thinking driving the advertising industry’s transition to a net zero economy.
Pat Murphy, founder and CEO of MurphyCobb, said: “We’re delighted to win this award which recognises the dedication of our team and Beiersdorf in making significant savings on carbon emissions for Nivea. As an agency, we’re committed to supporting our clients to maximise their campaigns for the best possible results – but not at the expense of the environment. We love working with clients who share the value we place on sustainable production practices and relish the creative challenge of finding a better, more innovative way to produce amazing content while still delivering memorable and highly successful campaigns.”
Sustainability has always been high on the agenda at MurphyCobb. This is not the first time MurphyCobb has been presented with a Campaign Ad Net Zero Award – the agency won three trophies in 2023 and achieved multiple shortlistings in 2024.
