21Digital has made two senior appointments to help support its ongoing growth.
Bilal Esmail joins the Blackburn digital agency as senior PPC (pay-per-click) executive, while Mark Lyons has been appointed as senior SEO (search engine optimisation) executive.
Esmail brings with him over seven years’ experience in digital marketing, with previous PPC roles at organisations including PrettyLittleThing, Embryo Digital, McCann and Social Nucleus.
With a career in advertising dating back to 2009, Lyons has specialised in search engine optimisation since 2014, working as an independent SEO consultant for a range of businesses in a wide variety of sectors.
21Digital managing director Sam Fletcher said: “It’s great to welcome Bilal and Mark into these senior posts, with both of them bringing such high levels of long-term experience and expertise.
“Leading up the delivering of search marketing solutions for clients in a variety of sectors across Lancashire and in our specialist home and garden sectors nationally, they will also be helping train and develop apprentices learning their skills through our inhouse Search Academy.”
21Digital is a multi-award-winning agency specialising in lead generation and ecommerce, with a range of digital marketing services including web design, web development, SEO, Google Ads, digital consultancy, social media marketing and email marketing.