The Social Gaming Group launches industry-first darts experience powered by groundbreaking technology

Image credit: Image provided courtesy of The Social Gaming Group

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The Social Gaming Group has launched Flyby Darts 180, a new darts system that uses machine learning technology to track darts with high accuracy. This system aims to enhance social gaming experiences by making darts more engaging and accessible for players of all skill levels. It offers flexible options for venue operators, catering to the growing demand for interactive and social entertainment experiences.

Press Release

LONDON, UK - 24 June 2026

The Social Gaming Group, the tech-focused competitive socialising company, has announced the launch of Flyby Darts 180, the first-of-its-kind darts system powered by groundbreaking machine learning technology.

Flyby Darts 180 pairs world-leading Winmau darts boards and features camera-detection software, powered to track every dart with unprecedented accuracy and speed. The result is a seamless, intuitive experience that keeps players “in the moment”, making it easier for groups to connect, compete, and enjoy the game together.

As demand grows for experiences that bring people together in more engaging and interactive ways, Flyby Darts 180 has been designed to balance authenticity with innovation. Players can enjoy traditional formats such as 501, alongside new social-first games like Darts Quiz, making the experience accessible to all abilities and group types.

For operators, flexibility has been prioritised, with a range of hardware options to fit the venue style and space, all of which feature the new machine-learning dart detection system as standard.

The ‘essentials’ kit includes all the core components, whilst allowing operators to design their own cabinetry look and feel, while the ‘turnkey’ package provides a complete solution of both software and hardware that’s ready to go immediately. A ‘bespoke’ option is also available for operators seeking to create a unique gaming experience through a tailored design.

The launch of Flyby Darts 180 reflects growing operator demand for experiences that not only increase footfall but keep people engaged for longer and encourage repeat visits. Flyby Darts 180 has been built to meet this demand, combining commercial performance with a more inclusive and social style of play.

Trond Bastiansen, CEO of The Social Gaming Group, said: “Operators today need experiences that deliver commercially as well as creatively. Flyby Darts 180 has been built to do both, driving longer dwell times, repeat visits, and higher spend per head, while remaining simple and reliable to operate.

“What matters just as much is the experience we are creating for players. By removing the friction and making the game more intuitive, it allows people to focus on the joys of playing together, whether they are seasoned players or picking up darts for the first time.

“It’s about giving venues a high-performing experience that works just as well behind the scenes as it does for the guest.”

Notes to editors

For further information, please contact: Tom Ingoldby E: [email protected] T: +44 7825 814 634 Alisha Martin E: [email protected] T: +44 7557 340 102 About The Social Gaming Group The Social Gaming Group creates tech-enhanced games and social experiences that bring people together. With more than 15 years of gaming know-how and over 1,000 installs worldwide, the company combines analogue authenticity with smart technology to reimagine how people connect, compete and socialise. From camera-tracked darts to next-generation shuffleboard, every experience is designed for Purposeful Play – meaningful, inclusive and built to turn everyday moments into memorable shared stories. The Social Gaming Group works with leading venues, operators and workplaces across the UK, Europe and North America, helping them create social destinations people return to.

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