Branding and design agency Studio LWD has provided a rename and rebrand project for North West Roofing Supplies, which has operations in Burnley, Carlisle, Deeside, Manchester, Morecambe, St Annes and St Helens.
Now trading as Roofing Supplies Group, the new brand has been launched to support the company’s planned expansion into new geographical areas and to better reflect its company values.
The new brand website, launched in March 2023, was designed and built by Kirkham-based Northern Monkey Creative Media.
Studio LWD creative director Laura Weldon said: “North West Roofing Supplies approached us to develop a new name and identity for their successful roofing supplies company.
“The business has grown over the years and has ambitious plans for further growth in 2023. We were tasked with developing a new name that would help the business with these growth plans into new territories, with a brand that also properly represents their personality as a business.
“After a series of workshops and design sprints we refined the name to Roofing Supplies Group and then developed the accompanying identity to position them as independent roofing specialists.”
Roofing Supplies Group managing director Matt Roberts said: “Our new brand has been designed to reflect how we use our specialist knowledge to provide excellent customer service, with expert skills to help and guide our clients.
“As an independent, privately-owned company, our innovative team are experienced and always deliver the best solutions with enthusiasm, with an honest, open and trustworthy approach, meaning our clients can rely on us to deliver on their projects again and again.
“The branding project from Studio LWD has helped us develop a brand that embodies all these qualities and our personable personality that allows us to create strong relationships in the industry.”
Founded in 2012 by creative director Laura Weldon, Studio LWD is a ten-strong multi-service brand-building agency with experience working with some of the world’s most iconic brands including Virgin, Nike, Tesco, Aldi and the British Council.