News By Wire

Staffordshire care home operator safeguards its future following six-figure loan from Unity Trust Bank

The future of a children’s care home in Stoke-on-Trent has been secured thanks to six-figure funding from Unity Trust Bank.

Alison Fitchford-Raji and her husband, Paul, who set up Vitality Care Residential in 2017, faced having to move from the premises they rented in Alton when the landlord put the building up for sale.

Following a £343,000 loan from Unity however, the couple were able to buy the property themselves, safeguarding their business and protecting local jobs.

Alison said: “We were devastated at the thought of leaving because our team and the children were really settled.

“We had a call with Paul Nugent, a relationship manager at Unity Trust Bank, about getting a mortgage and he was fantastic and very knowledgeable.

“The whole process was super smooth and everything went through in four months.

“I was talking to Paul nearly every day at one point and it was so reassuring to know there was a relationship manager at the end of the phone to talk to, rather than being on hold for 50 minutes trying to get through to a call centre.

“My husband and I feel like we are doing something good in the community by looking after vulnerable children, so Unity’s values also resonate with us.”

Paul Nugent said: “As an ethical, commercial bank we work with organisations across the UK that deliver positive social impact.

“Unfortunately, there are thousands of children in need of good quality residential care, and we are delighted to have supported Alison and Paul in the purchase of this property.”

Vitality Care Residential, which has a second care home in Newcastle-under-Lyme, employs 15 staff across both sites and can accommodate up to six children.

Both homes are Ofsted-regulated, with ‘Good’ and ‘Outstanding’ ratings respectively.

Alison, a previous foster parent, was inspired to set up her own company after spending years as a support worker looking after children with autism.

She said: “I have always loved children but sadly couldn’t have any of my own. My work is really rewarding because I just want the best for children and it’s wonderful to see how they develop in a safe environment.”

Press release information


Image File:

Paul Nugent, relationship manager at Unity Trust Bank

Area / Region:

Topics / Tags:

Notes to editors

For press enquiries on Unity Trust Bank, please contact: – Ruth Pipkin [email protected] 07894 556614 – Rachel Worthing [email protected] 07545 993137 Notes to Editors: About Unity Trust Bank Unity Trust Bank is an award-winning, independent, commercial bank that uses banking to improve the lives of UK communities. Living by its principles of banking with integrity, Unity’s purpose is to help create a better society, not simply maximise profits. Operating for almost 40 years, it has supported like-minded organisations that share its values and address social, economic and environmental needs. With offices in Birmingham, Manchester and London, Unity offers a range of banking services, including current accounts, savings accounts and loans. Unity is a Real Living Wage employer, a Fair Tax Mark business, a Women In Finance Charter signatory, a member of the Banking Standards Board and currently holds the Investors in People Gold standard. Visit for more information. You can also follow Unity Trust Bank on Twitter and Facebook, or go to its LinkedIn page.

Media contact

Media contact name:

Ella Browning

Media contact business / organisation:

Rewired PR

Media contact telephone:


Media contact email:

All done!
Thank you for subscribing.

Email Subscription