Today, leading social music creation platform Endlesss launches the Beat Machine, the world’s first beat-making arcade machine. After teasing early prototypes at events in London, New York and Lisbon during 2022, Endlesss debuts the Beat Machine with 25 Launch Edition units available today to pre-order.
The Beat Machine has already gained support from notable influencers. A custom-built prototype was delivered to ex-NBA player Baron Davis last year, becoming the centerpiece of his Halloween event in LA while Grammy winner Imogen Heap has already secured her own.
Powered by Endlesss’ award-winning collaborative music creation tool, the Beat Machine transforms music creation into a live, social experience, configurable for public use in Arcade or Open Mic modes, or for private use in Studio mode.
Arcade mode offers an expandable suite of game-like music-making missions for entertaining visitors while Open Mic mode offers a powerful live music creation tool for any musician to log in and jam out. Players log into the Beat Machine through their smartphone to connect their session to the Endlesss apps and social network.
Studio mode expands and personalises this creation tool for the recording studio, adding the ability to host VST3 plugins, connect acoustic instruments, map MIDI controllers, collaborate live with other musicians around the world and import / export audio from other devices through the companion iOS and MacOS apps.
The Beat Machine’s hardware marries traditional arcade controls with bespoke elements: interactive XY pad, touchscreen interface, digital marquee screen, external audio i/o for connecting external instruments, USB connectivity for attaching MIDI controllers and a powerful built-in sound system.
Endlesss founder Tim Exile said “As creativity is set to be disrupted by AI, real-world experiences that bring us together and prove our humanity will become more and more important. The 21st century needs its answer to the piano in the living room or local bar, the instrument that brings everyone together whether you can play Chopin or Chopsticks or are just there to enjoy the masters at work.
Right now each Beat Machine is hand-made with a lot of love and bespoke componentry which is why we’re introducing a small number of units as premium collector’s items. It’s an opportunity for 25 people to receive the first ever Beat Machines, be part of the genesis story and support us in our mission to transform music from a product we consume alone to an activity we gather to do – online, in real life, in real time.
We’ve been blown away by the diversity of people who get excited about Beat Machines – kids and adults, hobbyists and Grammy-winners, gamers, promoters, venues, brands and agencies. The Beat Machine taps into something essential to our times and we have big plans to take all opportunities to give people access to this new, exciting musical experience.”
Imogen Heap, Grammy-winner, songwriter, said: “The Beat Machine is like a portal to my flow state. It’s incredible the places it takes my musical exploration. The only thing that I would ask Endlesss is perhaps it could have a feature where it switches itself off before 3am or I’ll never get any sleep!
“I am hoping they’re going to be everywhere so I can slope off and disappear into play in all kinds of places. I hope to be Google maps searching ‘Beat Machines’ near me soon!”
The first 25 Beat Machines are available to pre-order from $9,999.
