Sardine Run 2026: Oceans Africa Invites UK and European Divers to Witness the World’s Greatest Marine Migration

Image credit: Provided by Oceans Africa

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Press Release

Cape Town, South Africa, September 10, 2025

For UK and European travellers looking for the ultimate bucket-list diving experience, Oceans Africa has announced the launch of its Sardine Run 2026 packages. Timed for June and July, the annual Sardine Run is often described as the “Greatest Shoal on Earth,” bringing together divers from across the globe to witness one of nature’s most extraordinary ocean spectacles.

Every winter along South Africa’s Wild Coast, billions of sardines migrate north, forming massive shoals that attract dolphins, sharks, whales, seabirds, and big game fish in a feeding frenzy unlike anything else on earth. For European divers, the Sardine Run offers not only peak-season adventure but also the chance to escape the northern hemisphere summer for a once-in-a-lifetime expedition beneath the waves.

The Perfect Adventure for European Divers

With long-haul flights easily connecting through hubs like London, Frankfurt, and Amsterdam, reaching South Africa has never been simpler. Oceans Africa’s sardine run diving packages are designed for UK and European travellers seeking a premium diving holiday that blends adrenaline, world-class marine encounters, and the personal service of an expert local operator.

A Tailored Ocean Safari

Unlike mass-market tours, Oceans Africa specialises in small-group expeditions, using fast inflatable boats and experienced local skippers to position divers right at the heart of the action. Each day’s itinerary adapts to conditions, ensuring guests experience the very best encounters possible. Flexible packages allow visitors to combine the Sardine Run with other highlights of South African travel—such as safaris, Cape Town city breaks, or wine tours, creating a well-rounded, unforgettable holiday.

Bookings Open for 2026

Spaces for the Sardine Run are limited and fill quickly due to the short season. With demand growing in the UK and Europe, early bookings are essential to secure a spot on this rare natural phenomenon.

For more details or to book your expedition, visit the Sardine Run information page or contact Oceans Africa directly.

Notes to editors

Why book your sardine run tour package with Oceans Africa? As a sardine run specialist agency we are committed to giving impartial advice on your sardine run package options. Having lived and worked on the Wildcoast we know all the locations and operators first-hand and have led and guided sardine run packages since 2008. For our clients on the sardine run we work on a commission only basis, so that there is no extra cost to you when you book through Oceans Africa. Our goal as a sardine run tour agent is to match you to the right operator to ensure that you get the best possible sardine run experience based on your needs, your schedule and your budget. All we ask is that you allow us to make the introduction when we find a package for you. Oceans Africa will also be leading sardine run tours on select dates, so ask us about joining one of our guided tour packages. Next year we are hoping offer a unique sardine run adventure – details to be announced soon! So get in touch if you’d like to do things a little differently and experience the sardine run with the Oceans Africa team!

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