Brewlando Goes Big for Oktoberfest with Eight German Beers, Festival Celebration

Editorial Brief
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Brewlando is hosting a three-week Oktoberfest celebration, "Rundreise," at its Hoffner Avenue and Sanford locations from September 18 to October 4. The event features eight traditional German beer styles, German food, live music, and various festivities. This celebration allows Brewlando to focus on classic beer styles, offering a unique experience for attendees.

EDITORIAL INSIGHT: Context, industry insight and market perspectives of this news story

Brewlando’s decision to expand its Oktoberfest offering with eight distinct German beer styles reflects a growing appetite among US craft breweries to revisit traditional brewing methods, even as the sector remains known for innovation and experimentation. While Oktoberfest events are a staple for many breweries at this time of year, Brewlando’s approach stands out for its focus on classic authenticity and the breadth of its line-up.

The event is likely to appeal to both craft beer enthusiasts and those seeking a more immersive Oktoberfest experience, with traditional food, music, and themed activities adding to its local draw. For Brewlando, this seasonal initiative offers a chance to deepen engagement with regulars and attract new visitors to its Hoffner and Sanford locations during a key period in the craft beer calendar.

Story Ideas
Economic impact

Economic Boost for Local Businesses During Brewlando’s Oktoberfest

Brewlando's three-week Oktoberfest celebration is expected to draw significant crowds, potentially boosting local businesses around their Hoffner Avenue and Sanford locations. Local restaurants, shops, and transport services may see increased patronage due to the influx of visitors.

Target audience
local newspapers, local business journals
Story potential
7/10
Industry trend

Revival of Traditional Beer Styles Amidst Craft Brewing Innovations

While the craft beer industry often focuses on novel creations, Brewlando's decision to brew eight traditional German beers for Oktoberfest reflects a growing trend among brewers to revisit classic styles. This could indicate a shift in consumer preferences or a desire to diversify offerings.

Target audience
beer magazines, trade publications, business sections
Story potential
8/10
Press Release

ORLANDO, Fla. — (August 27, 2026)

Rundreise brings traditional German beer styles, food, live music and Oktoberfest fun to Brewlando’s Hoffner and Sanford locations Sept. 18-Oct. 4

 

Why celebrate Oktoberfest with one beer when you can brew eight?

 

Most breweries mark the season with a single Oktoberfest release. This year, Brewlando’s brewers decided to go bigger, creating eight traditional German beer styles for Rundreise, a three-week Oktoberfest celebration taking over the brewery’s Hoffner Avenue and Sanford locations Sept. 18 through Oct. 4.

 

The celebration kicks off Friday, Sept. 18, at Brewlando’s flagship Hoffner Avenue brewery with a full Oktoberfest party featuring a live German polka band, German food, a stein-holding contest and a best-dressed competition for guests sporting their best lederhosen and dirndls.

 

Throughout the three weeks, all eight Rundreise beers will be available at both Hoffner and Sanford, with guests able to try the entire lineup in a custom eight-pour flight. Brewlando will also serve a German Platter for Two featuring two brats, a giant pretzel and the Rundreise flight.

 

While craft brewers are often focused on creating the next new or experimental beer, Rundreise gave Brewlando’s brewing team the opportunity to turn its attention to the classics. The team brewed more than 1,300 gallons across eight traditional styles, each representing a city known for the beer.

 

The Rundreise lineup includes:

 

  • Munich — Helles
  • Cologne — Kölsch
  • Düsseldorf — Altbier
  • Leipzig — Gose
  • Bamberg — Rauchbier
  • Vienna — Vienna Lager
  • Freising — Hefeweizen
  • Munich — Märzen

 

“Can’t go to Germany? We’re bringing Germany to you,” said Shara Pathak, founder and owner of Brewlando. “Our brewers spend so much time creating new beers and experimenting with different styles, so Oktoberfest gave them a chance to really have fun with the classics. We brewed eight very different traditional beers, and we’re excited for people to come try them all.”

 

“Rundreise” translates to “round trip” in German, a nod to the seven cities represented throughout the eight-beer lineup.

 

The Oktoberfest celebration and Rundreise beers will be available exclusively at Brewlando’s Hoffner Avenue and Sanford locations from Sept. 18 through Oct. 4.

 

For more information about Brewlando, upcoming events and locations, visit Brewlando.com.

Notes to editors

About Brewlando Founded in 2022, Brewlando is a locally owned craft brewery and beverage company that has quickly become one of Central Florida’s fastest-growing beverage brands. With multiple locations across the region, including its flagship brewery, The Winery & Tasting Room by Brewlando at ICON Park, Sanford and Maitland taprooms, and an upcoming location at Orlando International Airport, Brewlando continues to expand its footprint while remaining committed to locally crafted beverages, exceptional guest experiences and community partnerships. As the Official Craft Beer of UCF Athletics, Brewlando proudly celebrates the spirit and flavor of Central Florida.

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