Pure Booch Kombucha, the innovative offshoot of Warwickshire’s Purity Brewing Company, is delighted to announce that it has become the first kombucha brand in the UK to achieve the prestigious Fairtrade status. This honourable recognition stands as a clear testament to Pure Booch’s commitment to producing only the highest quality, authentically brewed kombucha, whilst adhering to ethical standards and supporting Fairtrade practices.
Authentically brewed kombucha is at the heart of Pure Booch’s mission. Meticulously blending premium organic Fairtrade teas and sugar, and employing a traditional fermentation process, the company has masterfully created an array of great tasting, high-quality kombucha beverages that promote a healthy lifestyle. Attaining Fairtrade status allows Pure Booch Co to further fortify its unwavering dedication to the art of kombucha brewing whilst supporting its commitment to social and ethical responsibility.
Kombucha, an emerging category in the UK, is reported to boast numerous health benefits. Pure Booch Kombucha, is rich in probiotics and antioxidants and is naturally low in sugar, offering a refreshing alternative to sugar-laden drinks, while supporting good gut health and strengthening the immune system. The distinct brewing process culminates in a delicious, sparkling soft drink that is full of flavour, all the while being entirely natural and free from artificial additives.
Founder of Pure Booch Co, Patrick O’Connor, expressed his pride: “Securing the status as the UK’s first Fairtrade kombucha brand is an achievement we’re extremely proud of. It stands as a testament to our unwavering commitment to producing authentic kombucha while upholding Fairtrade practices. It’s important for us to ensure that everyone we work with in our supply chain is looked after, particularly in the current economic climate. We firmly believe that kombucha can offer a delicious and ethical choice, and we’re thrilled to witness its growing popularity and demand in the UK.”
Kerrina Thorogood, Partnerships Director at the Fairtrade Foundation, said: “We’re delighted to see Pure Booch launch the UK’s first Fairtrade certified kombucha. It’s an incredibly exciting addition to the broad range of Fairtrade products – over 6,000 – now available to buy in the UK. By sourcing their ingredients on Fairtrade terms, Pure Booch will help to ensure that farmers and workers in countries like Malawi and India, who are disadvantaged by global trade, can receive a fairer price for their goods and are able to farm in a way that is better for people and the planet.”
With the achievement of the Fairtrade status, Pure Booch is driving forward industry standards for quality, sustainability, and social responsibility in the kombucha category. Amidst the rising demand for authentically brewed kombucha, Pure Booch Co remains steadfast in its mission to provide consumers with exceptional products that not only enhance personal health and well-being but also embody the Fairtrade principles of promoting environmentally sustainable practices and fostering fairer prices and better wages and working conditions across our entire supply chain.
The versatile nature of Pure Booch from soft drink to health drink and cocktail mixer has helped Purity gain stockist across a wide range hospitality and retail outlets including East London’s The Culpeper, where Pure Booch is available on draught, St John’s Wood 75 year old Panzer’s Delicatessen & Grocery store, Birmingham’s High Quality Vegan and Michelin recommended Land Restaurant, Kuula Poke an exciting and healthy poke bowls from Birmingham and Sheffield’s leading independent Greengrocer Store Beanies Wholefood.
For those who are interested in finding out more about Pure Booch, looking to stock or sample please head to online to PureBooch.com