Oxford Magic Walking Tours has been recognised as Oxford’s No.1 walking tour and one of the city’s highest-rated visitor experiences, with more than 500 five-star reviews across Google, Tripadvisor and GetYourGuide.
The award-winning experience has quickly become one of Oxford’s must-do attractions, combining Oxford University’s fascinating history, Harry Potter filming locations, hidden stories, student traditions and world-class live close-up magic into one unforgettable experience.
The tour has received a string of accolades, including:
- More than 500 five-star reviews across Google, Tripadvisor and GetYourGuide.
- Tripadvisor Travellers’ Choice Award Winner 2025.
- Tripadvisor Travellers’ Choice Award Winner 2026.
- Recognised as Best New Tourism Business 2025 -26.
- Ranked No.1 for Tours & Activities in Oxford on Tripadvisor.
- Named Oxford’s Best Thing to Do When Visiting the City, an award voted for independently by tourists and students.
The experience is led by Shane Sterling, an Oxford University alumnus, internationally recognised magician and entertainer. Shane has performed for the British Royal Family, leading global companies and celebrity audiences around the world. As an Oxford University alumnus who continues to teach at the University, he offers visitors a unique insider’s perspective that few guides can match.
Unlike traditional walking tours, Oxford Magic Walking Tours blends fascinating history with live entertainment, giving guests what many reviewers describe as “two experiences in one.” Reviews regularly praise the tour as “the best walking tour we’ve ever been on”, with visitors travelling from across the globe specifically to experience it.
Speaking about the tour’s rapid success, founder Shane Sterling said:
“When I created Oxford Magic Walking Tours, I didn’t want to build just another walking tour. I wanted to create something visitors would remember for the rest of their lives.
To receive more than 500 five-star reviews from guests from all over the world is incredibly humbling. Every review tells us we’re creating something genuinely special.
Our ambition is a big one. We don’t just want to be the best tour in Oxford—we want to become the best walking tour experience in Europe and, ultimately, one of the very best in the world. That’s an enormous challenge, but with the amazing feedback we’re receiving every day, I genuinely believe we can achieve it.”
Oxford Magic Walking Tours has built its reputation through exceptional customer satisfaction, engaging storytelling and a unique blend of history and entertainment. The tour showcases Oxford University’s famous colleges, traditions, Harry Potter connections and hidden secrets while delivering live magic throughout the experience.
With visitors consistently rating the experience among the very best attractions in the city, Oxford Magic Walking Tours continues to strengthen Oxford’s reputation as one of the world’s premier tourist destinations.
