The York-based marketing strategy consultancy is expanding its tech and strategic expertise to serve growing demand.
Marketing strategy consultancy Open Velocity has announced the hire of its new Senior Partner, Lisa Wood. Wood brings a wealth of experience to the role, having worked more than a decade at CMO and Director level in her 30-year marketing career spanning the Banking, Fintech, Travel, and Legal sectors – most notably as CMO at Atom Bank.
Recognised in both Marketing Week’s Vision 100 and Campaign’s Power 100, Wood has built a reputation for building brands and growing businesses by optimising their marketing performance. She also serves on E-consultancy’s Digital Advisory Board.
Wood will develop Open Velocity’s marketing advisory services, providing SMEs with access to the expertise and guidance of a fully qualified CMO or Marketing Director, without having to carry the cost of a specialist in-house. She’ll also be providing Fractional CMO support, helping empower businesses to scale flexibly – fuelling growth in economically challenging times.
Founded in 2022, Open Velocity is building a high-performing team of senior marketing professionals – all of whom have an impressive track record of growing brands, leading marketing divisions and delivering performance-led marketing strategies.
Wood said: “Joining Open Velocity was a no-brainer for me. I get to use my years of experience building brands and marketing strategies for a whole range of different businesses that can really benefit from my expertise. My satisfaction will come from helping these businesses appreciate the value marketing brings and watching them grow as a result. It’s a great new challenge for me, alongside contributing to our own growth plans here at Open Velocity.”
Bethan Vincent, Founder of Open Velocity, said: “Since its inception, Open Velocity’s core objective has been to build a team of highly skilled and experienced marketing leaders. Lisa’s appointment brings an unparalleled level of scale-up expertise and added momentum to our already A-class team.
“We take pride in our proven track record of delivering successful marketing strategies for B2B technology clients. Lisa’s appointment presents the opportunity for us to extend our services to B2C companies. Our unwavering focus on companies who are embracing technology will continue to be the cornerstone of our strategy in the year ahead. We aim to help future-thinking businesses build a greener, healthier, and more equitable future.
“We have ambitious plans to continue to grow our team over the next year and are well-positioned to continue our rapid growth and success, with an underlying commitment to delivering exceptional results and unparalleled value to our clients.”