OMODA & JAECOO International User Summit 2025: Co-creating the future of global intelligent mobility

Image credit: Photo Supplied by OJ

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Press Release

Johannesburg, 21 October 2025

In October 2025, the OMODA and JAECOO International User Summit, themed “Co-Create, Co-Define,” will mark a significant milestone in the brand’s development. It will serve not only as a summation of past achievements, but also as a starting point for a new journey undertaken with global users.

The International User Summit embodies the brand’s vision and will create an innovative platform that connects global users and partners. Centred on key topics such as product iteration, scenario innovation, and service upgrades, the summit will empower users to evolve from product users to co-creators of the ecosystem, ensuring that the brand’s growth is firmly rooted in user needs.

Three main themes—Next Show, Next Drive, and Next Cool—will be featured at the summit, creating an immersive celebration that integrates product launches, driving experiences, and ecosystem interaction. All are designed to break down the boundaries between brand and users, enabling every participant to become a true contributor to the brand’s growth.

Technology is the brand’s core vehicle for co-creation with users. The summit integrates users deeply into technology iterations to craft user-driven product experiences through technology and in-depth experience sessions.

The Next Drive segment, which includes the OMODA C7 Intelligent Co-Creation Camp, invites media to focus on real-world testing of the new C7’s remote parking and automatic parking functions, allowing users to experience the new ADAS through practical scenarios. The Hybrid Co-Creation Camp, featuring the OMODA C5 and JAECOO J5 HEV, invites users to test drive the vehicles and experience the EV mode, appreciate the vehicle’s refinement, and witness its dynamic capabilities through acceleration tests. A comprehensive test drive is provided, catering to both daily commuting needs and long-distance mobility.

For OMODA & JAECOO, a vehicle is more than transportation; it’s an extension of life and emotion. The brand is deepening user engagement by:

  • Elevating service through denser global networks and consistent, localised support.
  • Transforming interaction from one-way support to two-way emotional symbiosis, building a stronger user-brand connection.
  • Empowering user voices through co-creation platforms, time-limited events, and ongoing collaboration to drive product innovation.

With 630,000 units in global cumulative sales, presence in 44 markets, and a continuously rising growth curve, OMODA & JAECOO is charting a clear path for the globalisation of China’s new automotive forces through solid achievements. The JAECOO J7 SHS has become a standout SUV in the hybrid segment, ranking among segment leaders in several key markets, including the UK, Spain, Italy, Poland, and Malaysia.

As OMODA & JAECOO continue to expand globally, the summit signals a new chapter. One that blends technological excellence with human-centric values. By co-creating with users, the brand aims to deliver warm, intelligent, and high-quality mobility experiences on a global scale.

Notes to editors

JAECOO is a newly established urban off-road SUV brand that already boasts a significant presence in key global markets such as Europe, Russia, Malaysia, the Middle East and indeed right here in South Africa. Having been announced at Auto Shanghai 2023 in China, JAECOO debuted as an independent brand within the Chery Group, with a distinct focus on urban off-road SUVs and a fitting brand slogan of “From Classic, Beyond Classic”. The name JAECOO is inspired by the fusion of the German word “jäger” (meaning “hunter”) and the English term “cool”, capturing the feeling of both off-road ability and urbanism. The brand blends the wisdom and craftsmanship of master design teams assembled from countries such as the United Kingdom and Germany, setting a new standard for urban off-road SUVs. The JAECOO brand launches in South Africa with the cutting-edge J7 range, which will comprise three distinct derivatives and challenge local consumers’ traditional perceptions of off-roading. The J7 plug-in hybrid electric vehicle (PHEV) and the flagship J8, meanwhile, are scheduled to be introduced later in the year. JAECOO already boasts nearly 40 dedicated dealerships around the country, carefully selected to cover all of South Africa’s major metropolitan areas and cities. The brand’s dealer network offers its customers a dedicated range of sales and support services and is backed by the Chery Group’s well-established parts warehouse and customer-care office. All JAECOO models come standard with a generous 5-year/70 000 km service plan and a lengthy 5-year/150 000 km factory warranty (as well as Roadside Assist for 5 years), while the vehicle’s engine is covered by an industry leading 10-year/1-million km warranty (the latter linked to the first owner). Tirelessly dedicated to innovation, JAECOO is committed to leading the new urban off-road trend by offering exceptional all-wheel-drive performance, remarkable safety features and forward-thinking intelligent technologies.

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