Marketing Architecture Institute Newsroom

The Marketing Architecture Institute is the governing body responsible for establishing and maintaining the standards, frameworks, and governance practices that define Marketing Architecture as a formal discipline. The Institute serves as the authoritative source for the Marketing Architecture Body of Knowledge (MABOK™), the steward of conformance evaluation criteria, and the certifying authority for professional practitioners in the field. The Institute's work is organized around four primary pillars: standards development, research, education, and certification.