New Fez Ruby and Fez Earth Tiles Bring Earthy Elegance to Kitchens and Bathrooms

Editorial Brief
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Porcelain Superstore has launched two new tile designs, Fez Ruby and Fez Earth, inspired by traditional Moroccan zellige tiles. These tiles are designed to add warmth and character to kitchens and bathrooms with their rich, earthy tones and glossy finish. They are durable, easy to install, and water-resistant, making them suitable for high-use areas.

EDITORIAL INSIGHT: Context, industry insight and market perspectives of this news story

Porcelain Superstore’s latest tile releases arrive as consumer interest in distinctive interior finishes continues to shape home renovation choices. While the launch of Fez Ruby and Fez Earth is a product-focused development, it reflects a steady appetite for materials that offer both practicality and design character, particularly in kitchens and bathrooms where homeowners seek to balance function with visual impact.

For retailers and designers, these ceramic tiles provide an accessible route to introducing artisan-inspired aesthetics without the maintenance requirements often associated with traditional handcrafted products. Their water resistance and straightforward installation are likely to appeal to those prioritising durability and ease of upkeep in high-traffic areas.

Story Ideas
Human interest

Cultural Influence of Moroccan-Inspired Design in UK Interiors

Explore the growing influence of Moroccan-inspired design in UK home interiors, examining how cultural aesthetics influence consumer trends and product offerings.

Target audience
culture and design publications
Story potential
7/10
Economic impact

Economic Impact of Premium Tile Pricing in UK’s Home Improvement Market

Analyse the economic implications of Porcelain Superstore's pricing strategy for the new Fez Ruby and Fez Earth tiles on the premium segment of the UK home improvement market.

Target audience
business and economic news outlets
Story potential
6/10
Press Release

Rich, soulful and bursting with character, two new tiles from Porcelain Superstore are bringing the warmth and beauty of Moroccan-inspired design into the home this winter. New for AW26, Fez Ruby and Fez Earth celebrate the perfectly imperfect appeal of traditional zellige tiles, pairing rich, grounding colour with glossy, light-catching surfaces and subtle variations that give walls an artisan feel. Designed to make an impact in kitchens and bathrooms, the two new additions prove that when it comes to tiles, character is firmly back on the agenda.

Abbas Youssefi, Managing Director at Porcelain Superstore, said: “We’re seeing interiors move away from spaces that feel overly polished or perfect, with homeowners increasingly drawn to colour, texture and finishes that bring a sense of individuality.

“Fez Ruby and Fez Earth tap into that beautifully. Their rich, earthy tones add warmth and depth, while subtle variation and a glossy finish give them that handcrafted, Moroccan-inspired character.

“They’re statement tiles, but they’re also incredibly versatile. Used across a whole wall they can create a wonderfully immersive look, or they can be introduced in smaller areas to bring colour and personality to an otherwise neutral scheme.”

Crafted from sturdy ceramic, the new additions are as durable as they are good looking. And there’s no need to seal them either, making installation straightforward. Plus, they are water-resistant, easy to clean, and perfect for busy areas including kitchens, bathrooms or shower walls.

Abbas added: “These tiles are made in Italy, but unlike some modern, mass produced tiles, they have an artisan charm with irregular edges and subtle surface undulations.”

Fez Earth and Fez Ruby are available now from Porcelain Superstore, priced at £80 per m2.

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