Coastal Character Meets Contemporary Flooring in Stories Flooring’s New Lusso Collections

Editorial Brief
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Stories Flooring has launched two new luxury vinyl tile collections, Lusso Coastal and Lusso Harbour, inspired by the British coastline. These collections offer a choice between wide-plank and herringbone formats, featuring warm wood tones and textured finishes that mimic the natural look of wood while providing durability. The new flooring options allow homeowners to mix and match styles for a cohesive yet varied interior design.

EDITORIAL INSIGHT: Context, industry insight and market perspectives of this news story

This latest addition to Stories Flooring’s product range arrives at a time when demand for home interiors that balance style with practicality remains strong. The launch of the Lusso Coastal and Lusso Harbour collections offers homeowners more choice in luxury vinyl tile formats, appealing to those seeking both durability and a natural aesthetic. The focus on tactile finishes and warm wood tones is likely to resonate with consumers looking to create calm, visually cohesive spaces without compromising on everyday functionality.

While this is a routine product launch, the introduction of complementary plank and herringbone options may be of interest to interior designers and homeowners keen to mix flooring patterns within open-plan layouts. The collections’ flexibility and accessible price point position them as practical options for both new projects and renovations, particularly as interest in home improvement remains steady across the UK market.

Story Ideas
Consumer trend

Coastal Aesthetics in Home Interiors: A Design Perspective

Investigate the growing appeal of coastal aesthetics in home design and how Stories Flooring's new collections align with this trend.

Target audience
consumer-lifestyle
Story potential
6/10
Industry trend

The Economics of Luxury Vinyl Flooring: A Look at Market Trends

Explore the growing trend and market demand for luxury vinyl flooring, examining how Stories Flooring's Lusso Collections fit into this broader industry movement.

Target audience
trade-industry
Story potential
7/10
Press Release

The enduring appeal of the British coastline has inspired two new luxury vinyl tile collections from independent flooring retailer Stories Flooring. New for AW26, Lusso Coastal and Lusso Harbour capture the relaxed, natural character of the shoreline through warm wood tones, tactile texture and two distinctive flooring formats. An embossed finish adds depth and definition, combining the authentic look and feel of wood with the durability needed for everyday living.

Lusso Coastal is a wide-plank collection designed to create a calm, expansive feel underfoot. The generous proportions allow the subtle grain and textured detailing of each board to take centre stage, bringing warmth and natural character to interiors.

Putting a contemporary spin on timeless herringbone pattern, Lusso Harbour introduces greater movement and definition. Its classic layout is complemented by deeper visible grain and richer colour, creating a floor with added depth and character.

Available in the same 10 finishes, the two collections also give homeowners the flexibility to combine plank and herringbone flooring within the same interior. Rather than being designed to match exactly, the two formats complement one another. Coastal provides a more uniform foundation, while the corresponding Harbour finish features deeper visible grain and a slightly richer colour, creating subtle variation while maintaining a cohesive overall palette.

Yarl Christie, Founder of Stories Flooring, said: “There’s something incredibly calming about coastal interiors, and these collections are designed to capture that feeling without becoming overtly nautical. It’s about natural-looking texture, warm wood tones and flooring that feels relaxed and timeless.

“Having both plank and herringbone options also gives homeowners more freedom to play with pattern. The two formats complement each other rather than matching exactly, so you can introduce a subtle change in texture and tone while keeping the overall look beautifully cohesive.”

Lusso Coastal and Lusso Harbour are available in 10 finishes: Warm Sand, Ivory Brush, Burnished Oak, Amber Grain, Nordic Frost, Honey Stone, Aged Oak, Smoked Oak, Dark Roast and Driftwood.

Stories Flooring’s new Lusso Coastal and Harbour ranges are available now, with prices starting at £20.99 per m2.

Notes to editors

ABOUT STORIES FLOORING Stories Flooring is a Leeds-based flooring retailer with more than 25 years’ experience helping customers tell their home’s story through beautiful, affordable floors. Offering a comprehensive selection of wood floor options, Stories source stock direct from the manufacturer and pass savings straight to the customer – making them one of the most competitively priced flooring brands in the UK. And while prices might be lean, the product selection is not. Stories has everything from LVT and laminate options through to both solid and engineered wood floors. The highlight of collection is Lusso, Stories own range of luxurious flooring, built with affordability and interior trends at the fore. Customer service is at the heart of Stories; from sourcing the best, most sustainable materials, to striking deals with major suppliers to lock in exclusively low rates, Stories’ promises customers a smooth, affordable, and knowledgeable service every time. For more: storiesflooring.co.uk Stories Flooring is represented by homes & interiors specialists jwcpr

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