mediaforgrowth (MFG), an international media capital fund, and Evergreen Trading (Evergreen), an independent, employee-owned media investment firm, today announced a strategic partnership designed to help emerging consumer brands compete more effectively during their most critical stages of growth. Through the partnership, brands within the MFG portfolio will gain access to Evergreen’s premium media investments, audience intelligence, and strategic media expertise, capabilities typically available only to much larger advertisers.
“Emerging brands rarely fail for lack of ambition; they fail because the resources that let bigger players win stay out of reach,” said Diana Florescu, Founding Partner of mediaforgrowth. “Our partnership with Evergreen is about access. We’re putting the same caliber of media support behind a founder’s first real growth push that an established advertiser would take for granted.”
“Strong products and big plans aren’t enough if you can’t reach the right audience efficiently,” said Sean Moran, Chief Operating Officer of Evergreen Trading. “We’re giving MFG’s challenger and growth-stage consumer brands premium media at economics the open market rarely offers, plus the audience data to spend it well, so every dollar works harder, and growth comes faster. Together, we’re building a different path to growth for emerging brands, one where large-scale media is a lever founders can pull early, not a reward they wait years to earn.”
With this alliance, MFG is on track to reach $100 million in media commitments in under 18 months since launch, a milestone that positions the company among the fastest-growing asset managers of media capital in the world.
