A Leeds-based energy consultancy leader has gone the extra mile, quite literally, to raise thousands of pounds for Cash for Kids.
Kieran Dixon, Group Managing Director at Smarta Energy, completed a gruelling 74km treadmill challenge on Wednesday 22 April 2026, running continuously from 9 am to 5 pm in support of Cash for Kids North and West Yorkshire.
The “Running 9–5” fundraiser, held on Earth Day, saw Dixon take on a full working day on the treadmill at Smarta Energy’s Leeds headquarters. For every kilometre completed, the company funded the planting of a tree, resulting in 74 trees being supported as part of the initiative.
The challenge brought together partners from across the energy sector, with organisations including ENGIE, EDF, Valda Energy Limited and Crown Gas & Power taking part in 10-minute “treadmill takeover” slots. Live donation updates, Q&As and interactive challenges helped maintain momentum throughout the day.
Dixon, who reached marathon distance by mid-afternoon, said the initiative was about more than just fundraising.
“This is about bringing the industry together for something bigger than ourselves. We wanted to raise as much as possible for Cash for Kids while showing how the energy sector can have a real, positive impact, both socially and environmentally.”
Smarta Energy, a Leeds-based energy consultancy specialising in sustainable procurement, cost-saving strategies, carbon management and Net Zero support, has a long-standing partnership with Cash for Kids North and West Yorkshire. Previous initiatives have included a team skydive and ongoing volunteering efforts.
Kayleigh Beecroft from Cash for Kids described the company as “genuine and passionate” supporters who consistently go above and beyond to help disadvantaged children and families across the region.
The event aimed to raise more than £10,000. Final figures are still being confirmed, but early indications suggest strong support from both the energy industry and the local community.
Smarta Energy works with businesses to transform energy from a traditional cost centre into a strategic asset, helping organisations reduce costs, lower emissions, and meet sustainability targets through procurement expertise, real-time data insights and renewable solutions.
A company spokesperson added:
“Events like Running 9–5 demonstrate that business success and community impact can, and should, go hand in hand.”
For more information or to donate to Cash for Kids North & West Yorkshire, contact Smarta Energy at [email protected] or visit the company’s website.
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