Ayah Halal is strengthening its online offering with the promotion of its authentic, ready-marinated Chicken Tikka, as chicken tikka masala continues to dominate as the UK’s most popular curry dish.
Often described as a “true British national dish,” chicken tikka masala was created by South Asian chefs in Britain and has become a firm favourite nationwide. Surveys show 43% of UK adults list it as their top curry, driven by its signature combination of spiced, roasted chicken and rich tomato-based sauce.
At the heart of the dish is high-quality chicken tikka, traditionally marinated for hours before cooking. Ayah Halal’s Signature Chicken Tikka removes that preparation time by offering the product pre-marinated and ready to cook, while maintaining authentic flavour and halal integrity. Customers can order the product online directly through Ayah Halal, making it accessible to households looking to recreate restaurant-quality meals at home.
Hamza Hussain, Managing Director of Ayah Halal, said the move reflects changing shopping habits and growing demand for convenience without compromise.
“Chicken tikka masala is one of the most loved dishes in the UK, but the foundation of that dish is properly marinated chicken,” Hussain said. “By offering authentic, ready-marinated Chicken Tikka online, we’re giving our discerning customers a gourmet tandoori experience, full of flavour in the comfort of their own home.”
He added that online availability has become a key part of how customers interact with the brand.
“More people want to order their food online and plan ahead,” Hussain said. “Being able to order our Chicken Tikka online means customers can rely on consistent quality, whether it’s for everyday meals or hosting family and friends.”
Ayah Halal noted that demand for marinated products continues to grow, with customers value time-saving solutions that still deliver bold, familiar flavours.
“Convenience should never come at the expense of authenticity,” Hussain added. “Our focus is on trusted halal food that reflects how people actually cook and eat today — and online ordering is a big part of that.”
The ready-marinated Chicken Tikka is available to order online via Ayah Halal’s website, allowing customers to prepare one of the UK’s favourite curry dishes with minimal effort and maximum flavour.
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