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Leading Mental Health Charity Renames to Reflect Integration of Care

National mental health organisations, Mental Health Concern and Insight IAPT, are making strides to simplify the delivery of care to the people they support, with the announcement of their new, single brand Everyturn Mental Health.

Everyturn Mental Health provides a variety of non-profit services, including crisis support; dementia care; supported housing; nursing care; and NHS talking therapies for common issues such as low mood, stress, and anxiety.

Moving to a single brand will make it easier for people across the country to access the full range of specialist mental health and wellbeing services, which are delivered on behalf of the NHS and local authorities.

This rebrand forms a significant part of Everyturn’s ongoing ‘Shaping Our Future’ strategy, focusing on integrated care and a person-centred approach to meet each person’s needs, ensuring no one struggles alone.

Adam Crampsie, CEO of Everyturn Mental Health said: “I am incredibly proud to announce the launch of our new brand, bringing together the best parts of both of our organisations under one name, helping us to continue the great work that our teams have been carrying out across the country for nearly 40 years.

“Mental health services are crucial, now more than ever, given the impact of the cost-of-living crisis and the pressures on our health system, so we’re proud to partner with the NHS to bring people the support they need. By becoming a single brand, we’re simplifying access to the support we provide, helping to ensure there is no wrong ‘front door’ to getting help.”

The development of the new brand has been delivered in partnership with the creative agency, Altogether; the marketing agency, Karol Marketing; and the web development agency, Cargo.

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Sarah Dewar, Chief People Officer at Everyturn Mental Health & Adam Crampsie, CEO of Everyturn Mental Health

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