Krafty Entertainment, a London-based production and digital distribution company, is thrilled to announce its acquisition of a 17.5% equity stake in Sports First TV, the world’s first global sports news TV channel. Sports First TV, which launched in March on FAST platforms in North America, was founded by Frank Brown, the former CEO of Viacom International Media/MTV Networks, where he served for 11 years. The channel is based in Sydney, Australia.
John Warrington, CEO of Krafty Entertainment, expressed his enthusiasm for the partnership, stating, “We’re delighted to be partnering with Sports First TV. Frank is a true visionary with an outstanding track record. In Sports First TV he has created something exceptional. While the economic climate in the industry is showing signs of improvement, this strategic investment provides an outlet for our content library and future sports programming globally. This partnership will help to insulate us against future market turbulence and drive our business growth.”
Frank Brown, Founder and CEO of Sports First TV, commented, “Krafty Entertainment’s involvement will accelerate our growth as we continue to redefine how global sports news content is delivered to audiences worldwide. The belief that Kevin Conroy and John Warrington have in our vision is a testament to the potential of Sports First TV to become the leading platform for sports news content globally.”
Kevin Conroy, Chairman of Krafty Entertainment and Founder of ConroyCo Ventures, added, “This investment is a natural fit for Krafty. Sports First TV offers something truly innovative for a passionate audience of global sports fans. At a time when sports broadcasting, coverage, and storytelling are evolving, this partnership allows us to align our resources and expertise for future growth.”
