kitround, the UK’s circular sports marketplace, has been awarded Certified B Corporation™ – independently verifying the social and environmental standards at the heart of its mission to make sport accessible, affordable, and sustainable for everyone.
kitround joins a global community of businesses that meet the highest verified standards of social and environmental performance, accountability, and transparency. The certification recognises companies that use business as a force for good, balancing purpose with commercial performance across every aspect of their operations.
As a B Corp in the circular economy industry, we’re counted among businesses that are leading a global movement for an inclusive, equitable, and regenerative economy.
Founded on the belief that everyone deserves access to sport, and that access to kit should never cost the earth, kitround operates across three distinct channels: kitshop, a circular online resale marketplace; kitmatch, a kit donation programme connecting donated stock to schools and young people in need; and kitdrop, a collection and redistribution campaign service for corporates, clubs, sports governing bodies, and grassroots organisations.
Underpinning all three channels is kitround360, kitround’s proprietary data index, which generates audit-ready ESG and social impact metrics across every item of kit that moves through the platform, providing partners with credible, measurable sustainability intelligence.
“Every piece of kit has a story. A child who played their first match in it. A club that no longer needs it. A school that can’t afford it. At kitround, we have always believed that those stories matter — and that the way we run our business should reflect that. Being a B Corp Certified organisation doesn’t change what we do. It verifies it. And that verification means the world, not just to us, but to every partner, every consumer, and every young person who gets into sport because of what we’ve built together.”
Wendy Carter — Co Founder & CEO, kitround
Achieving B Corp status requires businesses to meet rigorous standards across five impact areas: governance, workers, community, environment, and customers. For kitround, the certification reflects deliberate, values-led decision-making, from its supplier code of conduct and B Corp aligned governance framework, to the measurable community impact generated through kitmatch and kitdrop partnerships.
“kitround’s B Corp status reflects a shared commitment to sustainability and social impact and sets a new standard for circular economy innovation in sport. Through our partnership, we aim to drive meaningful impact for schools, clubs and communities by creating better futures through sport and physical activity. We are incredibly grateful for the collaboration and partnership.”
Andy Motch, Partnership Development Manager for Sport, Loughborough University
LOOKING AHEAD
B Corp Certification marks a significant milestone in kitround’s growth journey. The business is actively expanding its operations internationally, with strategic partnerships underway in Australia, and the United Arab Emirates, where kitround360 is being developed as a sustainability intelligence platform for regional sports partners and the education sector.
kitround is currently seeking mission-aligned funding partners, impact investors, and family offices to support its next phase of international growth, as well as welcoming new kitshop partners — including schools, universities, PTAs, and sports clubs — onto its platform.
