Kingston’s Bone Idyll continue their retail expansion, in partnership with Waitrose

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Press Release

Bone Idyll have successfully secured five Greater London Waitrose listings including their hometown of Kingston Upon Thames. The four remaining sites are Surbiton, Twickenham, New Malden and Raynes Park.

From June, customers can now enjoy three pours from Bone Idyll’s debut spirit and RTD Cocktail collection – the popular Pink Gin, Passion Fruit Daiquiri and the critically acclaimed Aged Rum.

At the heart of Bone Idyll lies the art of mixology. The team craft small batch blends from their Kingston Upon Thames distillery, gin school and bar.

Perfected for their hospitality comrades by admired local restaurateurs, residents and husband and wife team, Sam, and Alex Berry, they will continue to develop and grow the Bone Idyll offering throughout 2023.

The addition of the Waitrose Stores continues Bone Idyll’s retail expansion, which recently included 84 stores with Majestic Wine.

Sam Berry Comments ‘We are delighted to be recognised by Waitrose as one of the local brands to watch. We can’t wait to showcase our products to Waitrose customers and our supporters to date. We have a line-up of future instore promotions and tasting experiences, to enable customers to really understand Bone Idyll’s unique collections, and culture. Watch this space.’

Waitrose Collection
Available to purchase in-store now.

Pink Gin, £35
Understated and elegant, with a glint of sweetness, pink pepper spice and floral fruitiness, this blushing temptress is a cut above.

Botanicals
Pink Peppercorn, Raspberry Leaf, Fresh Raspberries, Grapefruit Peel, Cardamom, Orris, Coriander Seed, Juniper, Lemon Peel.

Serve With
A sprig of mint, raspberries, and a knowing wink.
40% ABV – 70cl

Passion Fruit Daiquiri, £30.00
The classic daiquiri is considered the king of the three-ingredient drink, but we’re here to challenge that crown. Using our Botanical Rum, we’ve gone all in on the tropical vibes to overthrow the status quo.

Ingredients
Bone Idyll Botanical Rum, Citric Acid, Passionfruit, Salt.

Serve With
100ml Passion Fruit Daiquiri, On the Rocks, Passionfruit Garnish Optional.
20% ABV – 70cl

Aged Rum, £34
For Master Blasters. Blending the deep funky bassline of Guyana with lighter, brighter tones from Barbados and the Dominican Republic, this rock steady mix will liven up your at home drinks experience.

Notes
Rich peaches and cacao.

Serve With
Double Measure with The London Essence Roasted Pineapple soda. Serve with a pineapple wedge and a banging soundtrack.
45% ABV – 70cl

Bone Idyll’s Summer Tour
Not only is Bone Idyll available nationwide with Majestic Wine, meet Sam Berry and his Bone Idyll team at a host of food, drink, and lifestyle festivals, including their local, Hampton Court Palace.

Pub in the Park Wimbledon, 12-14 May. Hampton Court Artisan Fayer, 13-14 May. Pub in the Park, Marlow, 18-21 May. Gin and jazz, Royal Tumbridge Wells, 27-28 May. Junipalooza, London, 10-11 June. Imbibe Live, London, 3-4 July. Manchester Rum Show, 7-8 July. Pub in the Park, Brighton, 14 – 16 July. BBC Good Food Festival Goodwood, 18-20 August. Hampton Court food festival, 26-28 Aug. Pub in the Park, Chiswick, 1-3 September. Gin & Jazz, Tunbridge Wells, 9-10 Sep. Hampton Court Festive Fair, 1-3 December.

Notes to editors

Bone Idyll, A Community Funded Project Realised during lockdown, by admired local restaurateurs, residents and husband and wife team, Sam, and Alex Berry. Instead of approaching crowdfunding platforms, they reached out to their loyal community and customers and quickly raised the investment they required. Together these curious and passionate creators, are embarking on a new venture valuing locally made, small batch spirits and cocktails, packed with character, attitude, and unbelievable taste. Perfected for their hospitality comrades, alongside the discerning home mixologist who wants a hassle-free way to enjoy premium RTD cocktails and spirits. Majestic Wine Bone Idyll is now available in 84 Majestic Wine stores across the UK. The Full Spirit Collection Is Available Exclusively Via the Bone Idyll Website Spirits: Barrel Aged Gin, £40.00, Blushing Pink Gin, £37.00, London Bone Dry Gin, £35.00, Vodka, £30.00, Botanical Rum £40 and Aged Rum, £35. Refresh Yourself with a Choice of 5 RTDS cocktails (ready to drink), available exclusively via the Bone Idyll Website Cocktails: Pink Gin Cosmo, £30.00, Margarita, £30.00, Barrel Aged Negroni, £30.00, Espresso Martini, £30.00, Passionfruit Daiquiri, £30.00. About Bone Idyll Distillery & Bar – Open Thursday – Sundays, 11am – 11pm – 45 covers, 1.5 hour sitting – Private bookings available, Sunday – Wednesday Restaurateurs Sam & Alex Berry Are owners of restaurants and bars No 97 (Surbiton), One One Four (Teddington), Cento Uno (Surbiton) and the Hideaway (Surbiton). They also run the drinks and catering at Bury Court Barn, in Farnham, Surrey under the Good Life.

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