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It’s scale-up time for Michelin star food box company chefs for foodies

Michelin star food delivery box company, chefs for foodies, has launched a new crowdfunding campaign to scale-up its already successful operation.

Launched during the pandemic, the brand works with the UK’s top chefs and best loved food brands to develop luxury meal kits which can be cooked and eaten at home, following expert video tuition.

It has already delivered 3,400 recipe kits to customers across the UK and has a Trustpilot rating of 4.8. The chefs involved so far have included Masterchef winner, Steven Wallis and Michelin Star chef Rohit Ghai. The brand has also forged innovative brand partnerships with food heroes KitchenAid, Landmann BBQ, Eat.planted, Thermapen and Quorn which has catapulted the brand in front of a global audience for a fraction of the marketing spend.

The business is launching its funding drive via Seedrs to bring more chefs on board to create an even larger variety of boxes, as well as recruit more staff to help with fulfillment.

chefs for foodies founder and CEO, James Hill, said: “We’re really excited about this latest funding drive as it will really take chefs for foodies to the next level as well as help us achieve our true potential as a business.

“We already work with some incredible names in the food industry, as well as top brands such as Kitchenaid – but a new cash injection will enable us to expand this offering further, helping us reach an even wider audience.

“Our chefs, suppliers and brand partners have access to an innovative SAS platform giving all stakeholders involvement in the growth of the brand

“The recipe box market is thriving and a brilliant investment at the moment. In 2017, it was worth £400 million – today it’s £1 billion. So there’s a clear market for chefs for foodies out there.”

James is passionate about his business model, which in essence is connecting chefs with foodies. When the pandemic hit, he spoke to a number of chefs and saw they were very down and emotional. Not only had their restaurant closed, they also didn’t have a strong social media channels or digital footprint. Despite being top of their game, the restaurant they worked for was getting all the credit.

It was then he realised there was a gap in the market for a recipe box company that created high end recipe boxes created by top chefs that foodies could cook at home.

Using his 25 years in brand partnerships with premium brands, James gives chefs for foodies a unique advantage and major point of difference which can help scale CFF through purpose-led brand partnerships.

Those who invest in chefs for foodies will be contributing to the growth of a brand which prides itself in its eco credentials. They reduce food waste by using measured out ingredients which are as fresh as possible and often locally sourced from independent companies. Every single component of the recipe is carbon certified by Klimato.

 

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About chefs for foodies chefs for foodies (Team Worth Limited) is a direct to consumer chef-inspired sustainable recipe box company, connecting experienced chefs with consumers through video masterclasses and signature dishes in direct-to-door recipe boxes. Founded during the early stages of the pandemic, the concept of providing professional chefs with a platform to connect with consumers, and consumers the ability to access a differentiated recipe-kit and improve their culinary skills, gained rapid traction. Recipes are created by a selected group of chefs that include Michelin starred and Master Chef professionals. Flexible subscription plans are offered to cater for regular customers as well as those who want to try a more advanced recipe on occasion – the average consumer purchases once or twice a week. The company has also established an ecommerce marketplace with chef-recommended artisan products from independent brands, such as wines, oils and coffee, as well as recipe books and cooking classes. The corporate division organises chef-curated cooking team-building events for clients including Sky, Google, Audi and Blackstone, alongside box delivery to employees. All of these clients approached chefs for foodies, seeking employee experiences that also developed a life skill. A key go to market strategy is through corporate partnerships. The company has signed a 3 year partnership with KitchenAid,to share recipes that make use of their machines in co-branded boxes. Partnerships have also been established with Quorn, Landmann, Violife, De Cecco and Eatplanted, helping these corporates to engage with their customers via the platform.

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