Huge Demand Delays Decision Process For Jane Tomlinson Appeal’s ‘Big Charity Giveaway’

Image credit: Image courtesy of BTR Liverpool / Run For All

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Press Release

Wednesday 4 March 2026

The Jane Tomlinson Appeal has been overwhelmed to the response for its new grant programme – the Big Charity Giveaway 2026.

The appeal was launched last month, inviting applications from Liverpool City Region, Yorkshire, and The Midlands to apply for funds from the overall total of £250,000.

The response has been incredible, with applications totaling more than £4million. The charity is now asking applicants for patience as trustees carefully review each submission.

Grant applications from across Liverpool City Region reached almost £750,000.

The appeal was launched early January, announcing the £250,000 Big Charity Giveaway 2026 – a significant funding initiative designed to support charities and organisations across Liverpool City Region, Yorkshire, and The Midlands. Those eligible were invited to apply for grants ranging from a few hundred pounds up to £15,000 maximum, to help strengthen their work and support their communities. With applications now closed, interest has far exceeded expectations, reaching £4 million in requests.

The appeal has received applications from charities working across a wide range of causes, including poverty alleviation, elderly care, cancer services, youth projects, and disability support.

The volume of requests reflects both the vital work happening within communities and the significant pressures many organisations face. The appeal is grateful for the time and care applicants put into their submissions and remains committed to considering each one thoroughly.

Due to the volume of applications, the trustees have confirmed that the decision-making process will take longer than initially anticipated. It is hoped that successful applicants will be notified in March.

This significant grant round continues the legacy of the late Jane Tomlinson CBE – the inspirational athlete and fundraiser whose determination and generosity helped transform lives across the UK and beyond.

Over the years, the Jane Tomlinson Appeal has supported numerous charities and community projects focused on cancer care, bereavement services, mental health, and initiatives which enhance the physical and emotional wellbeing of children and young people.

Mike Tomlinson, Jane’s husband and Trustee of the Jane Tomlinson Appeal, explained:

“The Big Charity Giveaway 2026 is all about continuing Jane’s legacy of helping others, giving charities across our regions the chance to grow, reach more people, and change even more lives.

“We’ve been overwhelmed by the response, with £4million worth of applications submitted. It’s a testament to the incredible work happening across regions, and to Jane’s legacy – but it also highlights just how stretched many organisations are as they work to keep vital services running.

“Given the volume of applications, the trustees will need more time than expected to make our decisions. We want to ensure every submission receives the same care and consideration that applicants invested in preparing them. We look forward to announcing the successful recipients in due course and celebrating the positive impact these grants will help deliver.”

Notes to editors

About BTR Liverpool In 2025, Run For All acquired BTR and its portfolio of successful events. Mass participation events company Run For All is wholly owned by the Jane Tomlinson Appeal and continues to honour her ongoing legacy in everything it does. BTR Liverpool is the leading organisation for creating, managing, and delivering headline events across Liverpool City Region, its calendar features competitive races and fun runs taking place between March and December. The portfolio includes headline events Liverpool Half Marathon and Liverpool Santa Dash, alongside Mersey Tunnel 10K, Run For The 97, Women’s 10K, Port Sunlight Road Race 10K, and Wirral 10K. About Run For All Run For All is part of Jane Tomlinson CBE’s lasting legacy. Jane raised £1.85m for children’s and cancer charities before her untimely death from cancer aged just 43 in 2007. She made headlines across the world by competing in a series of epic endurance challenges from the London Marathon, Ironman and triathlon competitions to a 4,200-mile cycle ride across the width of the USA – despite being diagnosed with incurable cancer. Along with the Yorkshire Coast 10K, Run For All’s stable of successful existing events includes Leeds, Sheffield, York, Lincoln, Hull, King’s Lynn, Leicester, Bury and Middlesbrough. As well as the Leeds Half Marathon, Ramathon, Larking Gowen Ipswich Half Marathon, Sheffield Mutual Sheffield Half Marathon, Yorkshire Marathon Festival and Rob Burrow Leeds Marathon, in partnership with Clarion. The Jane Tomlinson Appeal The Jane Tomlinson Appeal is the legacy of the late Jane Tomlinson CBE, and exists to support the health and wellbeing of children, as well as to improve the lives of people living with cancer. The Big Charity Giveaway was open to registered charities operating within Liverpool City Region, Yorkshire, and The Midlands. Successful applicants will receive funding to help strengthen the work they do in their communities. Applications opened on 8 January 2026 and closed on 5 February 2026. Applications were particularly welcomed from charities supporting children or people affected by cancer, though all eligible organisations were invited to apply. Each organisation was limited to one application, with grants available up to a maximum of £15,000 and no minimum amount. Due to the high volume of applications, the trustees will take longer than originally anticipated to make their decisions. The aim is to award grants in March. All submissions will be carefully reviewed, and successful applicants will be notified directly.

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