New marzipan confectionery range taps into demand for tropical flavours, premium gifting and
globally inspired desserts
Haldiram’s has unveiled two new seasonal sweets for summer 2026, introducing Mango Marzipan
and Pistachio Modak Marzipan to its UK confectionery range.
The launch comes as UK consumers increasingly seek fruity, globally inspired flavours and premium
dessert experiences, with mango and pistachio emerging as standout flavour trends across
confectionery and snacking.
Mango Marzipan, left, and Pistachio Modak Marzipan
The new products have been developed for sharing, gifting and summer entertaining, combining
traditional Indian sweet-making influences with contemporary flavour profiles.
Mango Marzipan is a gluten-free almond marzipan sweet with a mango centre, blending rich
marzipan with bright tropical notes designed for summer occasions and celebrations.
Pistachio Modak Marzipan reimagines the traditional modak shape through a modern confectionery
approach. The gluten-free sweet combines pistachio flavour with artisanal textures aimed at
consumers seeking indulgent, premium-style desserts.
Rhea Agarwal, Head of Business Development UK & EU at Haldiram’s, said: “We’re seeing strong
momentum behind tropical and pistachio flavours across confectionery, desserts and snacking.
Mango brings a fresh and vibrant flavour profile for summer, while pistachio continues to resonate
with consumers looking for indulgent and premium experiences. These launches reflect how
traditional sweets can evolve through contemporary flavours and formats.”
Pistachio in particular continues to gain traction within premium confectionery, fuelled by growing
consumer interest in globally inspired desserts and trends such as Dubai-style chocolate products.
And mango has featured in major launches across the cakes and biscuits category recently, too.
The new sweets are part of Haldiram’s broader focus on modernising traditional confectionery
formats for contemporary UK consumers while retaining authentic flavour influences.
