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Gift card sector celebrates success at annual Hall of Fame Awards

The winners of the 2022 GCVA Hall of Fame Awards, which celebrate the best of the UK gift card and voucher industry, have been announced.

Hosted by the Gift Card and Voucher Association (GCVA), the awards showcase the members’ depth and breadth of products, programmes, initiatives and activities across the retail, leisure, incentives and payment sectors. Winners of the ten categories were announced at a prestigious ceremony at the Landmark London.

Charity, health, and revitalising the high street were common themes amongst this year’s winners, along with ESG innovation within the sector. The variety of winning organisations demonstrated the multifaceted nature of gift cards as they continue to be utilised in innovative ways to meet customer demand and respond to new local and global challenges.

Blackhawk Network (BHN) were the stand out winners of the night taking home two major awards, the first being “Industry Service Provider of the Year” for its use of research to innovate both the B2B and B2C sector, whilst educating and inspiring other organisations in the industry to make a real impact.

The organisation also won one of the most prestigious awards of the night, “GCVA Organisation of the Year” a new category introduced for 2022 to recognise the members who have made the biggest impact and reward the exceptional efforts of businesses of varying sizes. The category was split into two awards, with Miconex taking home “GCVA Small Medium Business of the Year” which recognised the business’ efforts to support local businesses, whilst also shining a light on the crucial role gift cards can play in boosting local economies.

The Charity Shop Gift Card won “The Most Innovative Initiative” and was praised by judges for being a “real feel good” product, serving a key demographic and filling a gap in the market that is crucial in the current climate.

Reward and recognition experts Motivate won the strongly contended “ Big ESG Award”. The company was recognised for its mission to become B Corp certified and for using its experience to help other organisations to strive for the same standards.

Tesco Bank were the winners of the “Industry Retailer & Issuer of the Year” award for the second year running. Demonstrating agility and innovation through its promotion, the business was praised for going above and beyond to drive growth, increase sales and support collaboration.

Taking the B2B sector by storm was the provider of the UK’s first positive mental health gift card, Healthy Minds Club. The organisation won the “Best B2B Product or Service” category and was awarded for utilising new technology and digital platforms to offer a proactive well-tech solution which addresses a gap in the market.

The commendable bounce back of the leisure industry was recognised when travel card provider, Inspire Europe, secured the “Best Retailer/Issuer Product or Service” award. The business was celebrated for delivering a bespoke service for the Government, which utilises gift cards to fund family holidays for low-income families who are raising disabled and seriously ill children.

Collaboration was celebrated in the “Industry Team of the Year” award, which was won by M&S with SVS. The judges were particularly impressed with how the two businesses came together to create a seamless virtual team that has delivered impressive results, without any customer disruption.

“Honoured Industry Contributor” the highest accolade of the night, awarded by the GCVA, was presented to Graham Lycett, Managing Director of Green Gift Cards. Graham has been a leading industry voice, campaigning to raise awareness of the environmental impact gift cards have and providing solutions at a time when it is more crucial than ever to reduce the impact of the industry on the planet.

Commenting on his win, Graham said: “I’m honoured to have received this award at such a special event. The Hall of Fame awards bring together the very best in the industry and it was a pleasure to celebrate the success and achievements of all of the winners. Credit must also be given to the wonderful team at Green Gift Cards, who have worked tirelessly behind the scenes to create real change in the industry. There is still so much more that the sector can do to reduce our environmental impact and I very much look forward to continuing the journey of green innovation.”

Gail Cohen, Director General of the GCVA, said: “This year’s awards have really highlighted the multitude of uses for gift cards, which go way beyond gifting. The winners span a variety of organisations, initiatives and innovations, with creativity, collaboration and charity coming out as core themes.

“It’s been a pleasure to celebrate the incredible achievements of those at the centre of the industry, particularly in such challenging times. The awards are the perfect opportunity to recognise the incredible work of our members, shining a light on the commitment of the players within the gift card sector and bringing the industry together for a night of celebration. It’s a highly anticipated event in the industry calendar and we’re already looking forward to celebrating and showcasing our members innovation and growth in 2023.”

Anna Uprichard, Regional Lead, EMEA, at Blackhawk Network, said: “We always look forward to the Hall of Fame Awards as an annual highlight in the industry calendar among peers and clients, and we’re extremely pleased to have taken not one but two awards home, along with a highly commended recognition.

“We’re honoured to receive this recognition for our commitment to the industry and the hard work of our dedicated team, as we are passionate about continuing to support this innovative sector by sharing further insight, championing the use of gift cards and empowering organisations to lead the way in gift card programmes across EMEA.“


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Full list of winners: 1. Most Innovative Initiative – Winner: The Charity Shop Gift Card – Highly Commended: Blackhawk Network 2. Creative Marketing Campaign – Winner: Toggle – Highly Commended: M&S 3. The big ESG – Winner: Motivates – Highly commended: Incodia 4. Best B2B Product or Service – Winner: Healthy Minds Club – Highly commended: Tesco Bank 5. Best Retailer/Issuer Product or Service – Winner: Inspire Europe – Highly commended: 6. Industry Team of the Year – Winner: M&S with SVS – Highly commended: Prezzee 7. Industry Service Provider of the Year – Winner: Blackhawk Network – Highly commended: Tillo 8. Industry Retailer/Issuer of the Year – Winner: Tesco Bank – Highly commended: M&S 9. GCVA Small Medium Business of the Year – Winner: Miconex – GCVA Organisation of the Year – Winner: Blackhawk Network 10. Honoured Industry Contributor – Winner: Graham Lycett Notes to Editors For additional details, please contact: Gemma Eccleston, Steve Leigh and Asha Hipperson at PR Agency One T: 0161 871 9140 E: [email protected] About the GCVA The Gift Card & Voucher Association ( is the UK trade body representing the key players in what is today a £7 billion gift card and stored value solutions market. With over 90 members representing key retailers, issuers and suppliers the GCVA provides an information and reference point for the Gift Card & Voucher industry and is at the forefront of the issues affecting the industry. Its main objective is to provide a platform, infrastructure and community for the industry and to raise the profile and use of gift cards and vouchers within the UK, promoting the industry to consumers, businesses, government and other interested parties. The GCVA is the key industry organisation to share new ideas, innovate and promote best practice with the UK gift card and voucher industry. It runs a programme of events, meetings, research projects and updates throughout the year, including its flagship Conference.

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