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From trucks to track – Falken to present its broadest range of tyres yet at Tire Cologne 2024

From energy-efficient EV tyres to gripping off-road rubber, inspiring UUHP and no-nonsense commercial vehicle patterns, Falken will use this year’s Tire Cologne (4-6 June) to highlight that it now offers its broadest range ever, as well as catering for every season.

Industry visitors to its expansive 400m² stand (Hall 6.1/C010 to D019) will see cutting-edge tyres such as the all-new motorsport/track day targeted UUHP AZENIS RS820, approved for speeds of up to 300km/h. Making its debut at this year’s event is the new Falken ZIEX ZE320. The replacement for the ZIEX ZE310 drops the ‘ECORUN’ suffix but will be more environmentally friendly than its predecessor. Produced in Turkey, its new pattern and filler are more sustainable.

“2024 sees our broadest range of tyres ever on sale, ensuring dealers have choice from a brand they trust,” says Markus Bögner, managing director, president and CSO at Falken Tyre Europe GmbH. “From trucks to light vans, track day enthusiasts as well as those looking for EV-specific tyres, more drivers and fleet operators can opt for our tyres that deliver impressive levels of technology and performance for the price.”

Reflecting the evolving demand for seasonal tyres, Falken will present its newest HS02 PRO winter pattern, the latest AS220 PRO all-season offer as well as extreme Winterpeak F-ICE1 and F-Snow products. Light commercial operators will find robust, long-lasting LINAM winter, summer and all-season options on display along with Falken’s fleet experts on hand to outline the commercial benefits of fitting Falken tyres.

As with previous appearances at the industry’s leading trade event in Europe, and in line with its expansion throughout the digital motorsport realm – with the official Falken Esports team contesting a trio of championships this season – Falken will offer visitors entertainment and a chance to test their driving skills on a sim rig.

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Falken Tyre Europe Falken Tyre Europe GmbH is the European affiliate of Japanese tyre manufacturer Sumitomo Rubber Industries Ltd. (SRI). With more than 40,000 employees, it is the fifth largest tyre manufacturer worldwide. Tyre production is distributed over 12 production facilities, with more than 116 million tyres sold per year. The Falken brand was established in Japan in 1983; in 1988 the first branch office was opened in Germany. From its location in Offenbach, Main, the company markets and sells a complete tyre portfolio for passenger cars, trucks, pick-ups and SUVs as original equipment and for the entire European retrofitting market. More than 220 people from 24 nations work for Falken Tyre Europe, and a distribution network of approx. 8,000 tyre partners across Europe handles the sale and fitting of its premium products. All Falken factories comply with the ISO 9001, IATF 16949 as well as environmental standard ISO14001. For more information visit UK Media Contact: Elan PR Ltd Ruth Harrison-Davies Mob: +44 (0) 7590 208232 Email: [email protected] Nick Bailey Mob: +44 (0)7813 956664 Email: [email protected] Company Media Contact: Falken Tyre Europe GmbH Kerstin Schneider Tel.: + 49 69 247 5252 676 Mob +49 151 10846870 Fax: +49 69 247 5252 89676 E-Mail: [email protected]

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