B Three Construction Features Elk Mountain Home at 45th Annual Western North Carolina Parade of Homes

Editorial Brief
At a glance: AI-assisted overview, optimised for journalists, search & news aggregators

B Three Construction is showcasing the Elk Mountain Home at the 45th Annual Western North Carolina Parade of Homes, taking place on October 17-18 and October 24-25, 2026. This event, hosted by the Builders Association of the Blue Ridge Mountains, allows visitors to tour new and renovated homes in the Asheville area, either in person or virtually. The Elk Mountain Home, designed by John Rogers, features modern design elements and mountain views, highlighting the integration of natural materials and open living spaces.

EDITORIAL INSIGHT: Context, industry insight and market perspectives of this news story

The Western North Carolina Parade of Homes has become a fixture in the region’s calendar, offering the public a rare opportunity to view a range of new and renovated properties from local builders and architects. For construction firms like B Three Construction, participation in this longstanding event is a practical way to demonstrate design capabilities and connect directly with prospective clients interested in custom homebuilding or renovation work.

With demand for mountain homes in the Asheville area remaining steady, the event provides a platform for builders to showcase both craftsmanship and adaptability to local landscapes. For visitors, the tour is a chance to gather ideas and see how contemporary design elements are being integrated with traditional materials and mountain settings. The inclusion of both in-person and virtual tours continues to broaden accessibility, reflecting ongoing interest in residential property across Western North Carolina.

Story Ideas
Human interest

Cultural and Social Significance of the Western NC Parade of Homes

The Western North Carolina Parade of Homes, now in its 45th year, is a cultural fixture that celebrates regional craftsmanship and community. The event fosters local pride and cultural appreciation through the showcasing of homes like the Elk Mountain Home.

Target audience
culture and lifestyle sections of newspapers, regional magazines
Story potential
6/10
Industry trend

Examining Mountain Architecture Trends at the Western NC Parade of Homes

The Parade of Homes features the Elk Mountain Home, showcasing current trends in mountain architecture, such as open living spaces and integration with natural surroundings. This reflects broader trends in home design prioritising sustainability and landscape integration.

Target audience
architecture magazines, industry-specific publications
Story potential
6/10
Press Release

Hendersonville, N.C. - August 31, 2026

B Three Construction is proud to open the Elk Mountain Home during the 45th Annual Western North Carolina Parade of Homes. The free, self-guided tour takes place October 17-18 and October 24-25, 2026, from 11:00 a.m. to 5:00 p.m. each day.

Hosted by the Builders Association of the Blue Ridge Mountains, the event showcases new and renovated mountain homes across Asheville, Hendersonville, Black Mountain, and surrounding communities. Visitors may tour in person or explore virtual options online.

The featured home is the Elk Mountain Home at 502 Elk Mountain Scenic Highway, Asheville, North Carolina 28804. This original design by John Rogers, AIA, combines wide-open living, modern details, and mountain views. Situated on a family home site, the residence brings together sunlight, natural materials, open living areas, and outdoor spaces to create a comfortable and refined atmosphere. Vaulted ceilings and wide, windows bring the treetops inside. Horizontal bands wrap the main living areas and provide accent lighting. The back porch overlooks Herron Cove, offering a natural connection to the landscape. Special features include the galley kitchen with granite countertops and island seating; a vaulted timber-frame ceiling; full-height gable windows and fireplace; a full-length glass north wall overlooking the porch; oak and fir paneled walls, ceilings, and floors; large outdoor living areas; and a walk-out basement ready for future finished bedrooms and living space.

“See how sunlight, natural materials, and open planning work together with outdoor living,” said Bruce Fleming III, owner of B Three Construction. “Whether you are gathering design ideas or considering a custom build, the Elk Mountain Home offers a complete look at thoughtful mountain architecture. Join us for the parade and I’ll show you.  For each client’s vision, I offer my best – experience, procedures, tradesmen, and scheduling. Putting the homeowner in command, while I take the wheel. I want to Build Beautifully and add real lasting value to the homes, towns and countryside of WNC.

Directions: From Interstate 240, take the Merrimon Avenue Exit 5A north from Asheville. Turn right on Beaverdam Road. Turn left on Elk Mountain Scenic Highway. Turn left into the driveway at 502 Elk Mountain Scenic Highway. Please park to the right along the driveway. Reserve the parking area at the house for turnaround space.

Notes to editors

For more information about the Elk Mountain Home, visit https://www.bthreewnc.com/wnc-parade-of-homes or read the announcement at https://www.bthreewnc.com/post/join-b-three-construction-at-the-45th-annual-wnc-parade-of-homes.

Full event details, maps, and virtual tours are available at wncparadeofhomes.com.

Get more news like this

Get more news like this on Google. Set News By Wire as a ‘Preferred News Source’ to get quicker access to news that’s important.

All done!
Thank you for subscribing.

Email Subscription