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From start-up to powerhouse: Lusso breaks sales records with Visualsoft’s eCommerce solution

– Lusso one of the UK’s fastest growing luxury bathroom furniture and stone brands, has increased revenue and in turn enhanced customer experience with the launch of a brand new eCommerce store.


With stunning aesthetics, innovative design and elite craftsmanship, Lusso is quickly becoming a leading British brand renowned for its freestanding stone baths and luxury bathroomware.


A testament to the brand’s quality and success, it has earned multiple listings in The Sunday Times Fast Track 100 and its prestigious clientele includes Claridge’s, Harrods, LVMH, Facebook, Tiffany & Co. and The Connaught.


The pure play retailer first partnered with eCommerce provider, Visualsoft, in 2014 to elevate its online presence, resulting in phenomenal growth year after year. The brand achieved a cumulative sales total of £100 million in less than eight years of trading with the help of Visualsoft’s all-in-one eCommerce solution.


In order to maintain momentum, in 2022, Lusso re-appointed Visualsoft to upgrade its online store to showcase its broader product range while also reflecting its updated visual identity and offering customers a more streamlined, engaging experience.


The bespoke store, designed and developed by Visualsoft, showcases Lusso’s beautifully crafted collections of luxury furniture, homewares, fixtures and fittings through large scale imagery and video content without negatively impacting page load times. The superior user experience has generated a healthy sales increase, and the enhanced purchasing journey has created additional upselling opportunities across the site.


Lusso’s new store also features a custom designed editorial area – Our World – enabling the brand to easily create and publish its own design stories, collection showcases and interviews all in keeping with its elegant aesthetic.


The performance of Lusso’s refreshed store has exceeded expectations, increasing traffic, sessions and sales within three months of its launch. Between October 2022 and January 2023, Lusso has seen a 33% increase in online revenue, a 5% increase in conversion and a 36% increase in orders compared to the same period in the previous year.


Wayne Spriggs, Lusso Founder & CEO, said, “Stunning design, luxury finishes and flawless craftsmanship are at the heart of our brand, so it’s crucial that the look and feel of our online store reflects our signature aesthetic. With the custom build provided by Visualsoft, I feel that we’ve achieved that, as our new store delivers a strong visual impact and rich user experience. With the ongoing support of Visualsoft, we’re looking forward to expanding our online reach even further in the coming months.”


Lenny Nash, CEO of Visualsoft said: “Wayne and his team truly understand the aspirations of their customers and exactly how to create a seamless experience for them. By teaming this with their beautiful products and engaging content strategy, Lusso has boosted loyalty and sales. With such a strong working relationship, I am excited for what we can continue to achieve together as Lusso continues to expand its product offering and strengthen its brand – the sky’s the limit.”


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About Visualsoft Founded in 1998, leading end-to-end eCommerce system, Visualsoft has supported some of the UK’s leading online retailers. Combining an award-winning platform, support and marketing services, Visualsoft offers a perfect blend of technology and human tech expertise that helps ambitious businesses to grow their online store to flourish and prosper online. With over 300 employees, and processing over £1 billion+ revenue in client transactions, Visualsoft is growing alongside its clients’ online success. From fashion and footwear to jewellery, pet care, home furnishing and sports, Visualsoft is working with leading brands to build exceptional customer experiences that keep customers coming back. Whether retailers are looking to expand into new markets, improve their checkout experience, add new ways for consumers to pay, or personalise their store experience, Visualsoft’s end-to-end eCommerce solution gives brands everything they need to elevate online sales. About Lusso Lusso is a leading British lifestyle brand that designs and creates luxurious homeware products at an attainable price point. Since its founding in 2014, Lusso has become a first point of call for interior designers, architects, property developers and homeowners seeking luxury bathrooms, furniture, and fittings. One of the fastest growing companies in the UK, Lusso has gained international acclaim for its traditional yet innovative style. It has become synonymous with exceptional quality, flawless craftsmanship, and has a signature minimalist style with modern elegance. Inspired by a gap in the market for an accessible luxury brand which designs, produces, and retails its own competitive collections without compromising on quality, Lusso focuses on finding ways to elevate home and lifestyle experiences. Lusso is found in leading destinations including Claridge’s Hotel in Mayfair, London, and Equinox Hotel in New York. The brand has received multiple awards since its launch, including Sunday Times Virgin Atlantic Fast Track 100, Profit Track 100, and Small Business Entrepreneur of the Year in the Great British Entrepreneur Awards.

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